Marketing for large organizations is different than marketing for small businesses or startups. It requires a different and specialized set of tools. We’ve put together a list of the best marketing tools for large organizations, divided by category.
Altitude promises deep insights into the behavior of your potential customers. It contains a varied array of customization options for reporting and modeling attributions.
2. AppsflyerIn markets and industries where the majority of the action on mobile, Appsflyer has the attribution solution.
Social Media 3. OktopostBuilt by marketers for marketers, Oktopost has taken on the challenge of providing accurate and actionable visibility into social media attribution. It provides tools and resources for finding relevant social media conversations, facilitating employee advocacy efforts, and publishing.
Oktopost is designed for enterprises because it provides more than simple vanity metrics. It takes the “dark” out of dark social and provides full visibility into how social media impacts the lead funnel and generates brand awareness.
As a Google Premier Partner, Wordstream is well-positioned to glean useful data and insights from your Google Ads campaigns. They also work with Facebook and Bing ads, and have more than a decade’s experience in the PPC ad world.
5. Adobe Click TrackingAdobe doesn’t have a solution specifically for click tracking your PPC campaigns but you can use Adobe analytics and the experience cloud to track and attribute marketing campaigns more accurately.
6. ClickCeaseIs click fraud bringing your PPC campaigns down? If you’re an SMB, you can easily solve this yourself with VPN and fiddler integration.
Marketing AutomationThere are two big contenders vying to be your marketing automation solution. They both have some good qualities, but ultimately, the best choice between the two comes down to your business priorities.
7. HubspotHubSpot is an excellent choice if you’re looking to manage all of your marketing and sales activities from a centralized hub. It’s easy to set up, configure, and get running.
Marketo works great for companies that have a well-developed marketing technology stack. Marketo can tie it all together to execute, track, and optimize complex marketing tasks.
Customer Relationship Management 9. SalesforceAs the 800-pound gorilla of CRM, Salesforce is an essential platform for countless enterprises. It has integrations and features for virtually any sales and marketing scenario you might conceivably face.
10. Oracle CRM On DemandIf you’re already using ecommerce solutions from Oracle, this could be the right choice for your company. Oracle CRM offers real time and historic analytics capabilities, adaptive business planning, and advanced security features.
Content Management 11. WordPressWhile you might be most familiar with WordPress as a platform for blogging, it can be used for much more. For enterprises, WordPress offers multi-site functionality allowing admins to manage and deploy content across several websites.
12. CrownpeakCrownpeak is a web asset management platform built with digital enterprises in mind. Marketers can collaborate on content, publish it, and then optimize customer experiences from a single unified platform.
Outbound MarketingCold calls and billboards seem like ancient analog concepts. Digital marketers may cringe, but for some customers, these outbound marketing methods still get results.
13. SalesLoftSalesLoft bills itself as a sales engagement platform that aims to boost clients’ sales and increase their ROI. It does this by providing insights enabling you to build “emotionally intelligent” customer experiences into your sales and marketing campaigns.
14. OutreachOutreach provides companies with a solid marketing playbook, then gives them the resources to execute it perfectly.
ConclusionKeeping campaigns running smoothly at this scale requires access to the right tools and resources. This is especially important today, when so much marketing takes place on digital platforms. The stakes are high, attention spans are short, and there are limitless possibilities for leveraging technology to deliver the perfect message to your ideal audience.
Read the full article on the Oktopost Blog: The Top 14 Enterprise-Scale Digital Marketing Solutions
Top 10 Social Media Reporting Tools
Without effective social media reporting, the resources invested in collecting and analyzing the data are wasted. Sure, you can create a social media report in a spreadsheet or tables in a document, but that takes precious time. Why waste it when you can automate most social media reporting tasks with one (or more) of the tools we’ve picked for you?
Marketing Automation vs Sales Automation
It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations. However, they often miss the distinction between these two methodologies.
Top 10 QMS Software for 2020 by Industry
When it comes to manufacturers, quality assurance is crucial if you want to stay competitive — not only because the quality is what people seek but also because it’s required for regulatory purposes in many industries.
