Twitter, If used wisely, can be a lead-generating machine for your newly launched startup. Here are the 7 tips on how to use Twitter for your business.
With over 190 million people using Twitter daily, it can be the ideal social media tool for your brand to grow followers, get more website traffic, and generate leads.
According to Statista, 75 percent of B2B businesses market their products and services on Twitter.
Twitter is undoubtedly the most popular and effective platform for business organizations to promote their brand.
As you get an opportunity to engage with millions of users on brands, there's also a high possibility that one wrong move can harm your brand's image or reputation.
But, there's no need to panic!
With the right strategies, you can make Twitter a lead-generating machine for your business, and you can get enormous followers and traffic for your website.
In this blog, I'll present the top tips to use Twitter for your startup so that you can take it to new heights.
Let’s dive into it.
Here Are The Top 7 Tips On How To Use Twitter For Your Startup
The primary and most crucial step is to create an engaging and enticing business profile on Twitter. Your Twitter business profile will be the first thing that consumers will explore, and you would not want them to abandon your company because of the poor business profile.
To make your profile look attractive, make sure you upload high-quality images for both banner and profile picture.
The next important thing is to update your pinned tweets regularly. Your Pinned tweet could be about any business event coming up or a new marketing product you just launched.
Pinned tweet allows you to engage your audience with your current market campaign and events as it stays at the top of your feed.
Other crucial things to give your business a relevant username, write an engaging bio, include a website link and location. These things are essential to make your Twitter profile look enticing and help your followers know more about your business.
Interacting with your customers is crucial to let them know who you are and what they can expect from you.
Customer engagement often results in attracting new customers by giving them a positive experience.
71% of customers who had a positive experience with a brand on social media platforms are more likely to refer the brand to their friends. (Lyfe Marketing)
There are various ways to interact with your audience on Twitter like you can tag them in posts, reply to their comments, and solve their queries.
Engaging with your customers keeps them happy and makes them loyal to your brand.
You don't have to be too personal while interacting with your audience; write about different things and make your audience pay attention to what you're saying.
Using the right hashtags helps you bring your tweets in front of an engaged audience.
Hashtags are an effective way to allow your customers to find you. For example, you can use a hashtag in your tweet that is already trending to bring traffic to your channel. However, make sure that the hashtag is related to your tweet and brand.
Tweets with one or more hashtags are 55 % more liable to be retweeted.
You must be thinking, why not use multiple hashtags to attract attention?
Using hashtags is an effective way to boost engagement on your post, but you must be careful and not use more than two hashtags per tweet.
When you use more than a couple of hashtags, your engagement falls an average of 17 percent.
Helpful tips on using hashtags:
You can use Twitter as a platform to engage with influencers that will help you earn more followers, engagement, and traffic to your website.
Social media influencers have the power to influence people to buy your products and services, so building a healthy relationship with them can be very profitable for you.
Here is the list of some tools that will help you find the right influencer for your brand:
Sharing Interesting and relevant content on your Twitter account is an excellent way of attracting an audience's attention. There are numerous benefits of sharing content on Twitter like:
Make sure you add visuals to your tweets; Twitter allows you to add four photos to post.
Twitter's research has revealed that tweets with visuals can generate 313% more engagement.
Adding visuals to your content is a great way to connect with your follower and keep them interested in your profile.
Direct messaging is a practical method for troubleshooting your customers' issues and handling their grievances.
It's wise to resolve customer complaints and issues through direct messaging as your conversation remains private, which is essential so that no other customers will abandon your brand after seeing another person's concerns.
Allowing your users to contact you directly is another excellent way to encourage communications and make long-term relations.
Ensure you enable ( Go to Privacy Settings and enable "receive direct messages from anyone) to receive direct messages from anyone, even people who are not following you. That will help let you reach a more extensive audience base.
Apart from using Twitter as an organic tool to market your brand, you can also leverage Twitter advertising to gain followers, boost website traffic and app downloads.
Twitter advertising allows you to target your potential customers and monitor your ads' engagement to enhance your campaigns.
Twitter has no minimum campaign spend, and if you can't decide your CPC, you can use automatic bidding, which will choose the best bid price according to your ad budget and goals.
Wrapping Up!Twitter, if used wisely, can be a rewarding social media tool for your business. Anyone can leverage Twitter irrespective of their budget to gain followers, increase their reach, maximize their website clicks, and boost sales.
In this blog, I've stated the Top 7 tips to boost your brand's awareness and profitability. Make sure you don't miss out on any points to make your Twitter journey a success.
Have you achieved success using Twitter for business? I’d love to hear about it.
