The World of Digital Strategy

1. Increase Search Engine RankingsSee a rapid increase in your search engine rankings with tried and tested Search Engine Optimisation (SEO) methods such as link building and regular content publication.

2. Increase Brand Recognition and Generate a Loyal Customer BaseUse content marketing and social media to further establish your brand, rewarding your existing audience, and reaching new potential customers.

3. Increase Inbound Traffic and Conversion RateIncrease organic rankings with SEO and content marketing, and drive targeted paid traffic with considered Pay Per Click (PPC) campaigns using tools such as Google AdWords. Increase conversion with appropriate and well designed landing pages.

4. Create Quality ContentQuality content serves a number of incredibly valuable services, from establishing your business as authority on a topic, to increasing search engine rankings and the number of organic visits to the site. The great thing about good content will continue to drive traffic long after it’s publication.

5. Reduced Marketing ExpensesWhereas more traditional forms of marketing can rely on a high volume scattergun approach. The beauty of digital marketing is that with right knowledge and expertise, you have all the tools and data to truly minimise costs and maximise ROI (return on investment), whether it’s a powerful targeted Email campaign, AdWords, or producing rich, shareable content.

With a thorough digital strategy we utilise search engine optimisation (SEO), pay per click (PPC) advertising, email direct marketing (EDM), content marketing (and content creation) and social media marketing (SMM) to achieve the campaign goals. It’s a holistic approach to Digital Marketing in Sydney.

Our team specialise in planning, building and activating brands and websites that are functional, beautiful, and engaging. But we do much more than just design and develop.

With technology on our side, we implement the use of cross-platform content, combine the principles of online campaigning and advertising, focus on search engine optimisation (SEO), incorporate pay per click (PPC) advertising where appropriate, explore social media marketing (SMM) andemail direct marketing (EDM), examine keyword search trends, use content discovery and understand the importance of considered use of social media to get your name ‘out there’ and in the right places.

Google’s search algorithms are confusing and ever-evolving, but are also your friend when treated right. With the correct optimisation of your web pages and appropriate use of keywords and tags (along with a host of other techniques), we are able to market and position your brand or product.

Through a methodical auditing and discovery process, we fully engage with you to listen to your needs, research your target audience in order to understand their wants, analyse key performance indicators (KPIs), and offer comprehensive, long-term marketing solutions. Our aim is to develop a sustainable digital plan that will attract audience engagement with your company.

Being in the incredibly competitive industry that we are, we understand exactly both how and why a strong digital strategy is necessary to be successful in today’s digital economy. Digital Strategy helps businesses plan effective cross-platform digital marketing campaigns that combine web, mobile, and social media specifically and articulately.