There's Money In Your Site Stats

Are you missing out on important sales because you are not
paying attention to your site statistics? There's a wealth of
information here that can boost your sales.

Some years ago, I had a conversation with a friend who had
developed a very successful offline business. When I asked him
what accounted for his success, the very first thing he said was,
"I made it a practise to be in the right place at the right time.
And it was never an accident."

He went on to explain that he purposely made an effort to
*accidentally* bump into his prospects at lunch, or run into
them at social functions. "I often learned were they were,
he said, "and I learned when they were receptive. I was always
amazed at how few of my competitors bothered with this".

The exact same thing holds true on the internet. Do you know
where your prospects are? And do you know when they are most
receptive to act on your offer?

The goal is to send your offer when it is most likely to be read
and acted upon. You certainly don't want your ezine sitting
unopened in someone's inbox, collecting both dust AND more
and more email competition.

You want to maximize the possibility that your prospects are at
their computers (or soon will be) when you send out your offer or
newsletter. But how in the world could you possibly know this?

LOOK AT YOUR TRAFFIC STATS

The truth is, you can't know for sure. But you can put the odds
further in your favor by analyzing the traffic history in your
site logs.

Do you see a pattern? You will likely find that there are
certain days where you consistently get more traffic than others.
In other words, your particular prospects may well be more active
on certain days and at certain times.

If, for example, Tuesdays, Wednesdays and Sundays are weaker
in traffic, these sure wouldn't be the best days to send out your
newsletter or offers. They would likely end up competing more
fiercely for attention because fewer of your prospects are
online. This increases the possibility of a *quick scan* or even
a *delete* when your prospects get to their fuller mailboxes
later.

How about time of day? Are your leads visiting more heavily
around lunch (11 am to 2 pm) and dinner (5 pm to 8 pm), for
example? Is there a fairly consistent pattern? If so, you
certainly don't want to send your offer outside of these key time
ranges. Again, to do otherwise would be to unnecessarily
increase your mailbox competition.

LOOK AT YOUR SALES STATS TOO

Now, take a look at the days and times of your SALES. Do you
see a pattern here as well? If you do, it can be quite a
valuable lesson.

When are your prospects in the buying mood? What days? And
what times during the day? Clearly, you want to make contact at
their most receptive times.

So, be ready when your prospects are. Be in the right place at
the right time, ACCIDENTLY ON PURPOSE, to increase your
response rates. Study your site stats and coordinate those
marketing efforts within your control (particularly when you send
out your ezine) to coincide with *peak prospect receptiveness*
for your particular business.