Are you in dilemma to choose which online lead generation strategies? The memory fights hard to win this uphill battle. But it’s not as easy as a walk in the park. Serious ideas are conceived. Critical mind checks out compatibility of strategies with your affordability. Let’s illustrate with this example.
A web designing company wants to generate and convert leads. The owner sways in between the ideas to either pick Pay per Click (PPC) or run Facebook ad campaign. For sure, cost-effectiveness will be forerunning priority. On the other hand, lead generation will appear an inescapable requirement. It flashes a big question mark. This post is my endeavor to settle down a little bit of such confusion.
Platforms
PPC for Search Engine:
You have to bite off more than you can chew for online lead generation. PPC is a search engine based ad campaign. Clicking PPC ad campaign gives a boost to your idea of generating leads. The search engine ‘Google’ reserves the advert place under the banner Ads. It tags this icon before the hyperlink of the website. That linked page is synced as landing page where you want to bring the user. All in all, it’s an interactive platform to leapfrog the global customers. Here, you wait for no longer as the enquiry will come straight through the search engine from the targeted customers.
Facebook (FB) Ad Campaign for Social Media:
Facebook is a hub where peer group, kith, kin and zillions of buddies spend time together. Doing chit-chat and gossiping together are their leisure time activities. They love to do all these while being a couch potato. Clicking ‘like’ and share tab depicts their interest. Here, you can run ad campaign. But don’t let this fact slip from your memory that the ad should be parallel to their interest. Analysis of its community and their demography through ‘Facebook Insight’ can be your best partner and helping hand in it.
Money-Value
PPC runs on bids:
PPC ad requires winning bids. The search engine asks for bidding keywords. For example, if you want to bid for the phrase ‘SEO services in US’ since your target is to generate traffic on it, you will bid on it the maximum. If you win, you can jumble up this phrase with some more words and display it in Google ads. It is surety that the traffic through PPC will be interested in your services/product. If it gets what it is looking for, the conversion will be all yours.
Facebook ads can be paid and unpaid:
For paid Facebook ads, you can hire professional Social Media Optimization (SMO) experts. But because here traffic is organic, your self-tailored ad can do great job for you. Entice it as much as you can with catchy and crispy title. Match it up with relevant attractive image. Thereby, a little bit of editing can deliver maximum of leads.
Conversion through comprehending instinct
PPC directly strikes at the users query:
As PPC target search engine users, gaining insight of their instinct can prove handy. If you talk about repository of vast knowledge, Google, Bing and Yahoo appear in dominant role. So, the users go through search results for diving into the pool of knowledge. And if you choose PPC to strike at the time when the iron is hot which you can learn through user’s query, you will be the winner to receive the conversion.
Suppose a teenager plans to buy an earphone. He immediately swipes his smartphone to check out various brands, their rate-list and features. Here, you underline the fact that he gave priority to ‘knowledge’ about the product for which he browsed search engine. Now, you can premeditate how leveraging it would be to go for PPC alternate.
Facebook ad campaigning generates organic leads:
Facebook is a social media channel where organic traffic travels. Running ad campaign on it can bring organic traffic. Here, the users click, like and share only that ad in which they have interest indeed. Crafting attractive images and clubbing it with your ad content can do wonder. But first, cleverly segregate your target audience. Thereafter, conversion is inevitable almost.
Lasting Impression
PPC ads generate short term leads mostly:
PPC ads are paid. You have to pay for winning bid. Thus, they are run for the fixed time-period. During that time, you can earn leads as much as you can. But later, only those will be connected to you as potential customers who are in frequent need of your services.
Facebook ads last longer:
The natural traffic is an unprecedented advantage upon which you can bank. The natural traffic tends to stay for longer duration. Take an example of any brand which is endorsed by a celebrity. The fans of a celebrity are huge in number. If your ideal promotes any brand, his/her all fans follow it up. And thereby, leads never fallout for the brand. It’s natural as the liking lasts for longer duration.
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