Top Mistakes to Avoid in Video Advertising

Length

The first mistake that they make is that they make the video too long. With everyone being on the rush so much these days, they don't have time to sit through a lengthy video. The most successful videos that people are making are usually between two and five minutes long. When it comes to videos, short, sweet and to the point is the best way to go.
Powerful Introduction

The second mistake that people make when they are making a video is not to have a concise introduction. You should use the first ten seconds of your video to tell people about what the rest of your video is going to be about. Make it interesting so that people want to stick around and watch the rest of it. Think of this like a movie preview - you want people to be compelled and want to know more because of the introduction that you have created.

Value Provided

The third mistake that people made is that they don't include information that is valuable in the video. People don't want to want to spend time online wasting their time - they want to get information that is valuable. The video that you make for your business should give your audience some valuable insight. Spend some time researching to find out what the worst problem that your target audience is facing and incorporate what your solution will be to help them.

Sense of Humor

The fourth mistake that people make when they are making a video is that they make them to serious. Every video should have a little bit of humor in it so that people know that you have a sense of humor. The videos that have a little bit of fun in them are more popular than those that are completely serious.
Lack of Patience

The last mistake that people make when they make a video for their business is that they expect to see results instantly. The truth is that it will take time for you to see the results that your video has on your business. Most video hosting sites are free, so the waiting isn't going to cost you any money. Just have patience and you will find that you will see results bit by bit.

When you are making a video for your company, remember the five mistakes that people make when they are making a video for their business. When you make the mistakes in mind, you are going avoid making them and you will find that you are seeing results faster.
 
The thing to remember when you are making a promotional video for your business is that you want to keep in mind the commercials that you have seen and how you felt about them. They are going to help you know what to do and what not to do in your own video.