There are times when you may feel your professional confidence wavering.
Clients have asked me how to shore up and strengthen their professional confidence, especially as it relates to being in the public eye. I can relate because when I was first starting out, I struggled with this myself. Here’s what I did to build my self-worth and confidence.
1. Start a “Kind Words” file
Any time a client sent me a really nice email, a testimonial or thank you note, I saved it in my “Kind Words” file. On rough days, when I was starting out and was questioning my self-worth and value and wondering why everything seemed so hard, I would read through the file. In fact, there was a time when I read the file on a daily basis to remind myself of the people who were getting results. This gave me confidence to move forward to the next day.
2. Practice speaking in public
BNI is not only a great networking opportunity, but also a great place to practice your elevator pitch on a weekly basis. When I was first starting out, my face would get bright red so I looked like a lobster when I said my 30 second commercial. My heart would beat so fast I could hardly hear what I was saying and my hand shook so much I didn’t want to hold a glass of water fearing everyone would hear the ice clinking.
But each week at BNI, I had to get up again and again and I didn’t give up. Now I speak in front of 1,200 people and have my own three-day seminars. The more you do this, the better you get.
3. Talk about what you know in your heart
I have found that the times I’ve gotten really nervous speaking in public, I was more concerned with what other people were thinking about me than focusing on what I love to talk about. It’s marketing and mindset stuff.
So, if you feel yourself getting nervous, that’s the time to sink into your content. You know what you are doing and you are good at what you do. So sink into your content and own it. And, realistically, if “they” don’t like it, who cares? Practice talking about your topic and speak about what you know really well, and you will be alright.
Your Client Attraction Assignment
If nothing else, start your “Kind Words” file the next time you get a nice note from a client. Look back in your email files as well to see if there are any additional kind words. Start building your file and reviewing it to strengthen your professional confidence and remind yourself of the difference you are making in people’s lives.
Attract more clients by authentically living your message
How is your client attraction work going: if you are struggling to bring in new clients, you’ll find this topic helpful.
How to extend client relationships with a maintenance package
Do you offer coaching or a service that you know your clients would benefit from once their first package has been completed - maintenance sessions can offer the support that makes the difference between continued success and falling back on old ways.
Two simple strategies to creating packages that attract more clients
Creating session packages for some business owners is easy and it’s very obvious how things should work, but, for other owners, they prefer packages that offer more flexibility to attract more clients.
