Telemarketing for the purpose of lead generation is an effective and measurable way to turn cold leads into business. When other methods of marketing fail to produce results, telemarketing can get a company in front of a prospect and give them the opportunity to sel. An email, a newspaper advert or a radio ad can be ignored easily but it is much harder to ignore a persuasive voice at the end of the phone. Traditional methods of advertising do not give a company the valuable opportunity to overcome objections and steer a prospect to the point of sale or contract.
When other methods of marketing fail to produce results, many businesses turn to telemarketing in order to generate leads. Due to the current economic climate, more and more businesses in the UK are introducing telemarketing into their sales cycle in order to prospect for new business.
Prior to the introduction of telemarketing, a business would rely on advertising, word of mouth, online presence or media assistance in order to generate more business. The process would generally start with an ad, whether it be online or in a newspaper, that would generate a response which would, sometimes, turn to business.
Using telemarketing lead generation means that a business can target specific industry sectors of selected sizes. Telemarketing is a much more refined way of approaching new companies, as a desirable target market can be selected and contacted, rather than taking a blanket approach.
Telemarketing also gives a business the opportunity to overcome any objections, test the waters for genuine interest and push the prospect in the direction of a purchase. A business owner may see an ad somewhere, appreciate that the product/service is beneficial/cost effective/time saving etc. before moving onto the next page without being proactive and making a purchase. With telemarketing a business can get in front of those that are too busy to follow through resulting in a successful lead.
Generally, however, telemarketing is only successful when the average order value means that a return on investment is generated. Some businesses have a very low average order value and rely on a high volume of sales; in this instance a telemarketing campaign would not necessarily be beneficial. For those companies, it is better to try and build a strong presence online.
Google loves websites that are updated regularly with topical and relevant content; this significantly improves rankings in a search. Not only does article writing improve Google rankings, it also helps a business to be differentiated from its competitors. Using a reputable article writing service provided by a UK supplier can improve Google rankings and make a company stand out from the rest.
With so much competition in the online market these days it is so important that a website is unique, user friendly and shouts “pick me, pick me” when there are a multitude of other websites offering the same product or service. A business has, on average, around 3 seconds to impress a visitor to their page. A website needs to interest, persuade, convince and sell to a prospect in the same way a telemarketer would to a prospect over the phone.
Reputable and successful article writing agencies will provide fully researched, engaging and topical content for a website. Blogs and articles are the best ways of getting optimised content onto a website quickly. Most businesses do not have the time or the manpower to regularly update their website and post relevant content due to the fact is it not part of their core activities. Most businesses outsource content and copywriting requirements to a third party provider.
Top 4 Reasons to Invest in Website Content Writing Services
There are several content writing services in UK or web content writing services in UK that offer quality website content writing services and website copywriting services.
Professional Copywriting And Brochure Design Services Are Measurable Return On Investment
Remember: a customer will only ever glance at a brochure before deciding whether or not they want to read it. Many people will have a quick scan of the front page before deciding if they want to bother going any further.
Web Copywriting And Benefits Of Investing In Copywriting Services To Improve Online Visibility
Functionality and visibility have to go hand in hand in order to ensure that a website can be found and, once found, keeps customers on the site until they have followed the call to action. Web copywriting services are definitely worth investing in.
