Using the Pareto Principle in Marketing

Apr 8
09:24

2010

Laura Jane Smith

Laura Jane Smith

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

A tried and tested marketing technique which works

mediaimage
You are starting a Marketing plan or perhaps a sales process and have tried so many options but are realising that no matter how much effort you are putting into this only a small fraction of the people you are marketing are worth anything.  Believe it or not there is actually a name for that. It’s called the 80/20 rule or Pareto Principle and it is a way of looking at your profits and outcome of various marketing and sales attempts. But instead of looking at it as a bad thing you are looking at it as a positive and utilising all the information you can get from it and using it to your advantage for future Marketing attempts. If only few of the people you market to or your customers are making you money then you learn that you need to look after those customers. You then can find out what makes them all similar and what it is about those specific people that is making them profitable. Once you have figured out what makes them special or different from the others,Using the Pareto Principle in Marketing Articles use it to find other similar to them and eventually build up a database of profitable customers and get rid of those that aren’t making you any money.So back to the Pareto Principle, the principle states that on average 80 percent of your outcomes will come from only 20 percent of your effort. This means that no matter how much effort you put in only about 20 percent of it really counts. You then need to decide what 20 percent of your efforts are bringing in the 80 percent of outcomes and get rid of the rest. The 80/20 rule can also be applied to your profits and sales so for example 80 percent of your profits will come from 20 percent of your customers and 80 percent of your sales will come from 20 percent of your products or services. Find out what things are in those 20% and cut down on the rest. This will not only save money but it can be used to make more money when implemented into new marketing techniques.So the obvious conclusion here is that a small amount of your effort will provide a large amount of positive results and a large proportion will provide a small amount of positive the results. Once you have figured out which efforts are not as useful as others you can then target the useful efforts and gain more profitable customers.So what areas do you need to address to measure where your sales and profits are mainly coming from? Firstly measure sales per customer, how much profit each customer is making you, sales of your products and services, profitability of products and services, sales and profitability per channel to market such as direct sales and web sales. Once you have measured these you should come up with results that resemble the Pareto Principle and you can then start cutting out what isn’t helping you.

Categories:

Also From This Author

Hydroponics: A Comprehensive Guide for Novices

Hydroponics: A Comprehensive Guide for Novices

Hydroponics, the art of cultivating plants without soil, is gaining traction as a sustainable farming method that conserves water and space while offering control over plant nutrition. This innovative technique allows for indoor gardening, making it possible to grow fresh produce year-round, regardless of outdoor conditions. In this detailed guide, we'll explore the essentials of hydroponics for beginners, including the benefits, systems, and tips for getting started on your own green journey.
Advice for young people looking for a mortgage adviser

Advice for young people looking for a mortgage adviser

Just a few points about what makes a good mortgage adviser. This will help you climb onto the property ladder if you are a young buyer.
Crafting the Perfect Wedding Floral Arrangements

Crafting the Perfect Wedding Floral Arrangements

Creating the ideal floral ambiance for your wedding is more than just a detail—it's an art form that enhances the beauty and atmosphere of your special day. Selecting the perfect flowers to complement your theme and color scheme is essential, as they will not only influence the mood and fragrance of your wedding but also remain a vivid part of your memories and photographs for years to come. A stunning bridal bouquet is the crowning touch to your ensemble, harmonizing with your dress and the attire of your bridesmaids to complete the vision you've dreamed of for your wedding. To assist you in navigating the floral selection process, here are some expert tips and considerations to ensure your wedding blooms are nothing short of perfect.