WeChat Marketing- Reasons Why it is Successful in China?

Although WeChat appears quite similar to Whatsapp, it is much more than that. Apart from providing a platform to connect with friends and send images, videos and text messages, it includes a wide range of mini-programs. WeChat was launched in the year 2011 and today it is the most powerful social media app in China. It has more than one billion active users and there are various reasons for its widespread popularity in the country.Top Benefits of WeChatVersatile with a wide range of featuresWeChat is a multi-purpose app that allows users to perform several functions simultaneously. You can chat with your friend and make online payments at the same time. There is hardly any need to switch between different apps when you use WeChat. Some of the different functions included in this app are micro-blogging, messaging, video calls, online payments, advertising options, interest groups, and company accounts. It also serves as a media platform where users can access news and other relevant information pertaining to the business. This helps to promote online business in China to a wide extent. Business-friendlyAnother benefit of using WeChat marketing is that it is business friendly. Unlike FaceBook, there is hardly any need to pay for content and pages for promotional purposes. WeChat users can open business accounts free of costs and create an interactive platform to communicate with business followers.Mini websiteThis form of marketing is quite popular in China as businesses can initiate an official account, which is quite similar to a mini website with separate pages. Users can post daily updates that include photographs, videos, blog posts, and so forth. Customers can also pay directly for goods and services through their account on WeChat. Business entrepreneurs can now promote their products and services and purchase ads on this popular social media platform.WeChat Marketing StrategiesWith WeChat, you can create relevant content for your target audience to improve brand awareness. You can use text, images, and videos on your website to increase the interaction of your audiences. It also serves as an excellent platform to create a good relationship with your prospective customers. It is important to know that people buy from trustworthy and reputed businesses. Respond to queries and messages, as interaction is the key to maintaining a long-term relationship with customers.Before you choose to market on WeChat, it is pertinent to understand your target audience. This social media app is an excellent arena to explore the ever-expanding Chinese markets. In order to increase your business prospects in China, you need to utilize WeChat marketing strategies in a wise manner. Majority of the largest brands in the world invest in WeChat marketing for better business prospects in China with the assistance of local companies.