What are the Functional Elements of a Website?

Designing a website is a meticulous task. It involves a lot of planning, conceptualizing, and executing all of it perfectly. It is important to ensure that the website is not just aesthetically pleasing but also optimally functional. Even the most beautiful of websites will not retain the attention of the visitors if they don’t load quickly. And this is important if your goal is to boost your sales and increase your online visibility. All of this can feel intimidating if you have no prior experience in the field. Hence hiring a Digital Marketing Company in San Diego would be advisable. 

A website that has the following functional elements will rank higher on the search engine results page, and also provide users with an extremely memorable experience. When building a website, make sure that the San Diego Web Design Company that you hire takes the following elements into consideration when designing your website:

This is an extremely important element to consider if you want your website to be user-friendly. It also determines whether or not your website is functioning properly. Navigation serves several different purposes such as assisting first-time visitors in discovering everything that your site has to offer, allowing easier access to all the pages for visitors who are coming back for the second time and overall providing a great experience to every single visitor. 

Users will interact with your website in several different ways depending on the device they are using. They might want to scroll or click or type. The best Website Design San Diego is designed keeping this in mind. Such a website is extremely easy to interact with and offers the user the sense that they are in control. It is important that the video never auto-plays, that no text is simply underlined even if it is not clickable, every page including forms should be mobile-friendly, and too many pop-ups can be annoying for the user. 

When thinking of animations, people usually tend to think that they are puerile. However, the right animations will pique interest and grab attention. It can also be used to direct visitors to a certain section or help them in figuring out if they are filling in the wrong details in the form. Of course, too much of anything could be tiresome, hence, keeping it to a minimum is advisable. 

Website structure is basically the sequence in which information is laid out on any website, the design of the site, and the connection of the pages with each other. The structure of a site is important not just for the user experience but also for search engine optimization. There are four major site structures - hierarchical, sequential, database, and matrix. A leading San Diego SEO agency would be able to assist you in building a website with a structure that suits the needs of your business. 

Also Read: What’s the Difference Between SEO and PPC?

Apart from the aforementioned elements, it is also important to ensure that your website is compatible across all browsers and devices. Including these elements in your website will help you in ranking higher on SERPs and also make your users feel that you truly care about their experience. This builds trust and credibility.