It’s all about the offer. It doesn’t matter what kind of advertising you’re talking about. If you don’t have a good enough offer people aren’t going t...
It’s all about the offer. It doesn’t matter what kind of advertising you’re talking about. If you don’t have a good enough offer people aren’t going to care about you.
So what are you offering people?
The exact nature of the offer is likely to change quite a bit depending on what type of industry you’re in,
but it will always depend on the customer base. You’re offer needs to be centered completely around what their needs are and what you can do to best provide for them.
The form of color printing you use will also have an impact on your advertising. Take for instance a postcard. By nature a postcard is small and has to have a very short, to the point message. You simply don’t have much room to tell people more.
That means your offer is likely going to be a discount of some kind. If you’re sending out postcards to generate more sale leads, tell them that they’ll get a discount on the first purchase or first service they buy.
For the longer styles of color printing you’ll likely go with something a little different. Take a brochure as an example. Often the thing you’re offering a person with brochures is information rather than a discount on something.
A good example of this is a tax service. You can give people an offer that is two fold in order to promote your services.
Send a brochure explaining some of the more complicated tax laws to them. Taxes are something that everyone has to deal with, so you’ll grab their attention by giving them some simple, easy to understand details about them.
But what this also does is gives them reason why they should use your services. By laying out what all those different tax laws are like, you’re informing them while also saying this is why you need to hire an accountant, because this stuff is complicated.
The best offers are going to be the ones that work twofold by providing both you and the customers with something helpful.
Every kind of advertisement you print needs to have a worthwhile offer. And you can be creative with what that offer is. You might give away some free items or if you sell a popular kind of clothing you’re offering to give them a great new style that will appeal to them.
Take the time to do the research into your customers to know what kind of offer will resonate the most with them. You need to know plenty about your customers before you’ll be able to give them anything they’ll need.
If your offer is good enough, people won’t be able to help but give you some business. You just need to be sure that the situation is a win for everyone involved.
