Writing for Catalog Printing

When you write the product descriptions for a print catalogue, remember that it is important to cater your style to the correct audience. Effective catalog printing is achieved by not only the beauty and functionality of the catalog design and layout, but also by the fluency and style of the text.

A print catalogue can be given to a diverse array of potential customers each speaking in his or her own language. Match this language with the style of your catalog printing and you will have an increased chance of making a sale.

So do you how to write in the style and language of your customers? Here are a few tips to help you get started in writing for catalog printing.

For high-end customers
If your catalog contains luxury items like jewelry, antiques and expensive electronic devices then you need to cater to high-end customers. Most of these customers are of course rich and expect a certain kind of formality and sophistication to everything they see or read. It is important to embody this into your catalog printing.

Write in a style that is sophisticated, intelligent and of course elegant. Use words that have deeper and more subtle meanings to entice and allure your high-end clientele. Avoid using words such as “best buy” or “sale” lest your catalog will appear cheap. Focus on the lifestyle that your products offer and emphasize that price is no object to such luxury.

For the mainstream market
Now, for the mainstream market your writing can be simpler and straighter to the point. Most mainstream color catalogs cater to the middle classes. Customers like this (like most of us) are trying to find the best value for their money. Therefore, writing for the mainstream market should focus on giving the best value for dollar for customers.

You can of course use words like “best value” and “best buy.” For more expensive products, you can sell them by saying that they are the “cheapest” possible for quality a product. Also, keep in mind that you do not have to use too many flowery words here. Keep it straight and to the point, and your catalog readers will find what they want faster, making you a sale in the process.

For special interest customers
Next, if your products cater to a specific kinds of people (like professionals) you may need to speak in a more precise or technical language. For example, in a catalog for professional cameras, you need to speak the language of the cameras that photographers use. You should know and write about things such as shutter speeds, aperture settings, white balance and other technical details.

You should tell your customers about the specific features and highlights of our product extensively since special interest customers will know what you are talking about. If you are lacking in your descriptions they may find your catalog to be insufficient for their purposes. So be precise and complete in the information about your products.

For resellers/retailers
Lastly, we have the catalogs for resellers or retailers. Catalog printing and catalog writing for this kind of customer if more focused on utility, shipping and large bulk orders. In writing for catalogs like this, you should clearly indicate how much bulk orders will cost and the precise savings the customer can garner.

Shipping times and shipping options is also a must to be included. You can be concise and straight to the point here since most customers of this kind are focused on the details. So spare the flower words, though “sale” and “save more” are good choices for this kind of catalog.

Those should cover most of the bases that you need for writing in product catalogs. Again, try to match your writing style with your target audience. This will let your customers feel that you know what you are talking about and you understand what they want. I hope that you will reap the benefits of this and increase your sales.