In this thought provoking article MLM Guru Dale Calvert will share with you insights into the Baby Boomer Market and how to attract them to your products and MLM opp;ortunity.
Let’s look at how your business opportunity and products can solve the challenges that most Baby Boomer have in their life. Most are “Achy and Braky they feel bad, they have no energy, and they desire to feel the way they did in their prime. Do you have products that can benefit the baby boomer market? Hundreds of network marketing companies do.
Some of the best distributors you will ever sponsor will be customers first! Please understand this. When people have a life altering benefit from your products, they will be the most loyal distributors within your organization.
When another company offers an additional 5% on level 4 it won’t faze them because they have an emotional connection to the product. Dynamite won’t get them out of your organization.
One of the best ways to tap into the Baby Boomer market is to share your product first. You can create targeted leads for these excellent prospects with bulletin board flyers, newspaper inserts, cable TV classifieds, Welcome Wagon, drop cards and many other ways that we teach in our 21 Ways to Create Local MLM Leads course found at http://www.LocalMLMLeads.com .
How do you share your opportunity with baby boomers? Honestly and from the heart. Forget the hype; it won’t work with this group. You must open up to them and be who you are. Respect them, listen, ask the right questions, discover their needs and concerns and then share with them how your opportunity can address THEIR needs and concerns.
Remember, people do things for THEIR REASONS, not yours. One of the biggest mistakes that distributors make is talking about earning six figure monthly incomes to prospects that cannot relate with that type of income. Most baby boomers prospects you talk with are not real concerned about getting rich, if they were, they would already be totally financially independent. (Think about that one).
An extra $500.00 - $2,000 a month to supplement their retirement is the answer for 80% of prospects in this market. Not to say that some won’t be looking for Big Money, a few will be. That is why it is so important that you listen for the wants and desires of your prospect.
The last tip I want to share with you is to introduce them to someone within your company who has already achieved what they wish to accomplish. I am not necessarily talking about introducing them to your upline. If their goal is an extra thousand dollars a month to supplement their retirement, then introduce them to someone in your company who is about their age and who is earning $1,000 a month.
You want to create relationships with as many people within your company as possible. Collect their business cards and learn the success stories of as many sideline and upline associates as possible. You want to create a data base of stories and people that you introduce your new prospects and distributors to. People need to feel that people “like them” have accomplished that which they hope to accomplish with your opportunity.
Developing this database is one of the reasons that company conventions and events are so beneficial.
In conclusion, if you offer a nutritional product line, help the baby boomers get over their aches and pains and feel better. Then introduce them to your opportunity and share with them a great way to help people, supplement their current income and store up some nuts for next winter.
Are you wasting your hard earned money, trying to recruit MLM distributors with Newspaper Advertisin
In this thought provoking article, marketing guru Dale Calvert will share with you proven insights and concepts to help you run success MLM recruiting campaigns using Newspaper Advertising.
Mastering the Art of Advertising Your MLM Opportunity for Free
In the world of network marketing, speed is of the essence. Building your business quickly is often more feasible than a slow and steady approach. The key to success lies in generating a high volume of prospects and presentations daily, which in turn leads to results and momentum. This article will guide you on how to effectively advertise your MLM opportunity each month, without spending a dime.
