Creative Marketing Home Party Plan Business

The business world is changing rapidly and anyone in the direct sales party plan business needs to keep up with all the changes if they want to succeed and prosper. New social media platforms spring up like weeds and mobile technology continues to advance faster than the speed of light. It is difficult to know just where to spend your money and focus your marketing efforts.

It is becoming harder and harder for a home party plan consultant to have a successful business without having an online presence. Having a good website, utilizing social media and communicating with potential customers through text, e-mail, social media sites and other digital means is the only way to keep up with the competition.

Creative Marketing Business Ideas

Here are a few of the newest creative marketing ideas to stand out from the crowd:

Triggered e-mails. Having e-mails automatically sent out to a potential customer who visits your website or abandons your shopping cart is a good way to reach out to customers who may be close to buying.

Giving out referral rewards. Give out gifts to people who refer guests. It is common to give gifts to people who host your parties, but it may help attract more customers if you hand out referral gifts to those who refer a friend or two or three.

Use social media to its fullest by finding the newest sites. Having a strong presence on Facebook, Twitter, Linkedin and other well-known sites is important.

However, it is also crucial to your prosperity that you keep up with new sites. Stay ahead of your competition and be the first to understand and use a new social media site.

One Unique and Creative Marketing Idea

Forget all the social media sites, e-mails, and other forms of creative marketing for a moment. There is one unique marketing idea you can use and it doesn’t take any extra money, any computer skills or much of your time.

You can use it at your parties to generate more excitement and sales.

Everyone has heard of eBay and other auction sites.

You can take that concept and use it at your parties. Turn a portion of your party into an auction event. Auctions create a feeling that there are special deals available for a short period of time. They also bring out the competitive spirit in people. People who are competing to buy are very good for your direct sales business. Having an auction at your parties will also generate positive word of mouth and there is no marketing quite as powerful as positive word of mouth.

A fun home party is one of the most effective ways to fill your calendar. Using creative presentation styles your guests will have more fun and then you will have more business. When someone has fun at a home party they go to another or they schedule a show. Either way you benefit from the excitement and fun atmosphere at your show.