How to Create a Business Aligned with Your Core Values

May 3
15:23

2024

Iyabo Asani

Iyabo Asani

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Creating a business that reflects your core values not only fulfills a personal vision but also resonates deeply with like-minded customers, potentially leading to greater satisfaction and success. Understanding and integrating your unique strengths and beliefs into your business model can transform your entrepreneurial journey into one that is both profitable and personally rewarding.

Discovering Your Inner Genius

Your "Inner Genius" encompasses the entirety of your being,How to Create a Business Aligned with Your Core Values Articles influencing how you perceive and interact with the world. Often, individuals view themselves in fragmented ways, identifying primarily with their professions or roles. For instance, saying "I am a lawyer" rather than "I practice law" can confine your identity to your job. However, recognizing that there is more to you than your profession is the first step towards uncovering your unique planetary imprint—your distinctive purpose that no one else can fulfill.

The Five Key Components of Your Inner Genius

  1. Left Brain Functions: This includes all the knowledge, reasoning, organizational, and analytical skills you've developed through experience and education. While these are essential, relying solely on these skills may not suffice in the evolving job market.

  2. Right Brain Creativity: Your creative, imaginative, and holistic side is crucial for thriving in today's competitive environment. Creativity should permeate your products, services, and marketing strategies.

  3. Emotional Heart: Your emotions act as a guidance system. They are indicators, not definitions, of who you are. Positive emotions, akin to sunlight for plants, foster health and well-being, making them essential for personal and business success.

  4. Somatic Body and Chakra System: Your body and its energy flow system, known as chakras, provide intuitive feedback about your well-being. Understanding and addressing blockages in this system can prevent these issues from impacting your business.

  5. Spiritual Connection: Regardless of religious beliefs, a connection to a higher power or the universe plays a crucial role in life and business. This connection should be life-giving, expansive, and liberating.

Integrating Your Values into Your Business

To successfully integrate your values into your business, start by identifying what practices resonate with you and observing how other businesses operate. For example, if transparency and sustainability are important to you, consider how you can incorporate these into your business operations.

The Role of Emotions in Business

Emotions are more than just feelings; they are powerful tools that can guide your business decisions. According to Gregg Braden, a renowned author and scientist, the heart's electromagnetic field is significantly stronger than the brain's, making emotions a potent force in shaping your business strategies. Positive emotions can enhance your health and influence your business positively, making it crucial to align your business practices with what makes you feel good.

Chakra Values and Business Practices

Each chakra corresponds to specific values, which can inform your business practices:

  • Root Chakra: Belonging
  • Sacral Chakra: Pleasure and boundaries
  • Solar Plexus: Personal power
  • Heart Chakra: Love and protection
  • Throat Chakra: Communication and truth
  • Third Eye Chakra: Intuition and perception
  • Crown Chakra: Spiritual connection

Understanding and aligning your business with these chakra values can lead to a more holistic and fulfilling business approach.

Conclusion: Unleashing Your Business Potential

By embracing the comprehensive aspects of your personality and values, you can create a business that not only succeeds financially but also contributes positively to your well-being and that of your community. This holistic approach to business, leveraging both emotional and intellectual assets, allows for a more sustainable and satisfying entrepreneurial journey.

Remember, the journey to discovering and implementing your inner genius in business is continuous and ever-evolving. Embrace the journey, and let your unique values and strengths guide you to business success.