3D Projection Mapping

This article will provide you with an insight on the enhanced pace at which technologies like 3D have welcomed and adopted.  The following links to the videos will give you a fair bit of idea on how it all begin as a neat bit of lab geekery which has now been turned into an art itself .

People will definitely admire the lab geekery in the initial video though.

The accelerated speed-Faster and Faster

Few years back, an internet analyst at Morgan Stanley “Mary Meeker”, demonstrated the whole clear picture of this phenomenon with the help of a chart– adoption of new tech is getting faster and faster.  Though the data she presented was actually based on the consumer technology (iPhone, AOL, Netscape and the, NTT Docomo), equal amount of speed for adopting is driving up the speed of growth in business enterprise and commercial technologies too.

Let’s see how far and with what amount of pace has 3D projection mapping come?  The videos I managed to collect will provide the evidence on the history of 3D projection mapping.  You can easily witness the progression of what started out as a simple lab experiment during the year 2007 has now become the first choice of the enterprises as advertising tactic.  The videos will show you how this amazing technology took over everything in the past few years and what it has to offer, it will eave you shell shocked, just like it left me.

Your feedback to this article would be immensely appreciated here.

4 years Journey-From the lab to the street.

In the early days of year 2007, software developer/creators used to practice few of these methods, like Modul8.  The link below would show you the use of technology at music events.

Musicians like Etienne de Crecy started adopting the same 3D Technology at events like Solidays Festival in France in the mid of 2008, they have brought them to work in public. Catch the mapping most clearly in this video from 2009:

http://www.youtube.com/watch?v=G29rwyuKVQ0&feature=player_embedded

The art was taken to the next level during 2009 by names such as NuFormer who created the bright and amazing light sculptures on buildings.  The best part of this mapping was the appropriate and tricky use of shadow mapping to provide a feel of real depth, for example the effect of leaping of balls out from the roof.

http://www.youtube.com/watch?v=jDHfa03XzaM&feature=player_embedded

The leaps were taken to different levels continuously by NuFormer. I witnessed the first 3D projection mapping was tried commercially for Samsung, during 2010 in Amsterdam on the façade of the Beurs van Berlage.  It shows extremely unorthodox effects where the combination of new kind of topography of the building and shadows were used:

http://vimeo.com/12397316

Around the end of last year (2011), this really cool 3D projection was created onto a single New Balance trainer.  It was a fine use of technology on a simple and a small item but the class and the idea was so big, it really strikes a chord. The proper use of saturation using colored light was displayed in this video:

http://vimeo.com/15860939

Quite recently, at a cinema, the Toyota 3D projection mapping advert was played. The target of the advert (Shoot in London) was to display the next level of 3D mapping with a catchy theme”Get Your Energy Back”: the content of this advert and the way it was narrated was quite admirable.  This advert about the Toyota hybrid engine sends a very simple but powerful message.  It focuses on delivering a message which represents the initial signs of the matured technology:

http://www.youtube.com/watch?v=UJ7E7uEZN00&feature=player_embedded

Brands like Adidas have combined all the elements of this technology that were being “in” for the past few years: the effective use of light to accentuate objects; the buildings getting life; the use of shadows and darkness effect and developing a 3D optical illusion; to narrate a story:

http://vimeo.com/21216142

One point however, noticeable here is that content plays a vital role in differentiating the product or a thing regardless of the kind and level of technology being used. People have the habit of acknowledging the stories that are narrated in a proper mannerism, which makes the content the most important aspect surely.