12 Quick Tips For Beginning E-zine Publishers

Oct 31
22:00

2002

Ken Hill

Ken Hill

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... an e-zine is a terrific way to increase your profits online by ... staying in touch with your ... ... and ... To help you get started on the right track, I've p

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Publishing an e-zine is a terrific way to increase your profits online by successfully staying in touch with your visitors,12 Quick Tips For Beginning E-zine Publishers Articles prospects, and customers.

To help you get started on the right track, I've provided the following tips to help you successfully publish your own e-zine as well as help you successfully promote your e-zine once you begin.

1. Choose a publishing schedule and stick to it. When deciding on a schedule, keep in mind what day is best for you to send out your publication and when you will have enough time to properly format and edit your e-zine with the least distraction.

2. Use a listserver that allows you to double opt in all your subscribers by having them reply to a confirmation message or by clicking on a confirmation link.

This will ensure that all your readers really do want to receive your e-zine since they asked for it twice, and also provide proof that all your subscribers truly are opt in.

3. Limit your use of different fonts and bullets. Keep your e-zine easy to read.

4. Keep your line length to 60 to 65 characters per line when publishing in text format. If you plan to publish your e-zine in html, give your subscribers the choice of which version they want to receive.

5. Provide your readers with a table of contents so that they can quickly go to the parts of your e-zine that most interest them.

6. Along with your subscribe and unsubscribe instructions at the end of your e-zine, include your copyright notice, and also let your readers know that they can forward your e-zine in it's entirety to any friends or associates that they think will like it too.

7. Submit your e-zine to directories that list e-zines for people to subscribe to, and also to e-zine announcement lists.

8. Swap ads with other e-zines. This is a good way to get an ad for your e-zine out to readers already proven to be interested in what your e-zine offers.

9. Write your own articles. Writing articles will help you to establish and continue to re-enforce your status as an expert in your field to your subscriber base.

10. Use the title of your feature article as the headline of your e-zine along with the name of your publication.

11. Submit your articles to other e-zine publishers. This is a good way to give your future subscribers a taste of the fantastic content that can be found in your e-zine.

To get your articles to the most publishers, submit your articles to both article announcement lists and directories, in addition to individual e-zines that accept article submissions.

12. When choosing which articles you've written to submit for publication in other e-zines, choose articles that you have already run in your e-zine so that you will always be giving your current subscribers first look at your content.

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