7 Rules for Ezine Ad Success

True: Ezine advertising is one of the most effective form
of advertising available online . . .

The most important thing for every advertiser is to find
targeted market for his product. That's exactly what ezines
has to offer. A targeted market. There are so many ezines
out there covering so many different topics. It's easy to
find highly targeted ones to advertise in. With ezine
advertising you can reach thousands of targeted potential
customers very inexpensively.

Lie: Ezine advertising ALWAYS works . . .

I know you've been told that all you have to do is purchase
a solo ad in an ezine, ... and that's it! You'll be several
thousands of dollars richer.

No! It doesn't work that way. These days ezine advertising
has become so competitive that it's necessary to stand
apart from the competition. You'll need to do a lot work to
make your ezine advertising strategy works:

Rule # 1: Be Highly Target.

I know this seems to be a quite obvious rule, but some
advertisers overlook this. You need to be very careful when
choosing an ezines to advertise in. Make sure that you
choose an ezines whose readers are your tightly targeted
prospects.

Rule # 2: Subscribe to the Ezine Before You Purchase an Ad.

After you've chosen a number of ezines that target your
audience, subscribe to them and check a few things before
you buy an ad...

=> Quality of the Ezine. It's not the number of subscribers
that matters, it's the number of people who actually READ
the ezine.

=> How many ads are in the Ezine. Don't expect much response
from an ad in an ezine that has 15 or 20 ads per issue. Be
sure that your ad will be skiped with the rest.

=> Frequency of the Ezine. The ezine published too often
(daily) or too infrequently (monthly) usualy will get
deleted much more often than a weekly ezine. Why? Busy
readers don't have time to read EVERY issue of a daily
publication. Monthly ezines, on the other hand, are not
published often enough for the subscribers to "remember"
thay even subscribed.

Rule # 3: Track Your Ads.

It is highly important for you to know which ads and which
ezines are pulling responses.

You track your ads by simply placing a code at the end of
your URL or email adress:

e-books@freeautobot.com?subject=ad1
http://resell-ebooks.reallyrules.com?ad1

Rule # 4: Grab the Reader's Attention.

Let's face it. People hate ezine ads like any other ads.
They most often are trying to avoid reading your ad. So,
in order to get folks respond to your ad, you need to write
killer headline that grab people's attention. How to write
killer headline... it is a diferent topic. However, make
sure your headline addresses reader's needs, desires and
worries.

Rule # 5: Deliver on Promise.

Make a promise, and deliver on that promise, so that when
people click on your ezine ad and end up at your website,
they are not upset. Make sure you always take them directly
to further information about your offer, clearly presented.
Don't let them get lost in a bunch of other information.

Rule # 6: Don't Try To Sell in Ads.

Don't be fooled into thinking you can place an ezine ad and
sales are going to pour in like a flood. There simply isn't
enough space in 5-8 lines of a sponsor or a classified ad
to write a convincing sales letter.

The purpose of your ezine ads is to generate leads, not
sales. Your ezine ad should only attract prospects that
You can follow-up on.

Rule # 7: Offer an Attractive Freebie.

Like I said, the purpose of your ezine ads is to generate
leads, not sales. And the best way to attract leads is to
offer them a valuable freebie they can't resist.