7 Ways To Fail At Ezine Publishing

Are you looking to build a successful ezine?If you're destined to fail at ezine publishing, take noteof the following 7 points. How many of these mistakes areyou making right now?1. Don't collect names from your website(s)Are you familiar with pop-ups? Some hate them, some lovethem, some feel that they are intrusive and annoying.Bottom line, they bring in subscribers. So why wouldn'tyou use them?There are a number of resources for pop-up scripts online.Go to Google.com and type in "pop-up scripts". If you're anon-techie, here's a good affordable pop-up system that canbe auto-configured for you in less than 8 minutes:http://www.ezineannouncer.com/oia.htmlAOL Click Here2. Don't personally connect with your audienceThere's nothing worse than a dull, boring, "plain jane"ezine. Readers want to know the *real* you. If you have anyhobbies or interests, tell your readers. If you're a bigChicago Cubs fan, let your readers know. But use your headand keep it in context.3. Don't publish *fresh* contentKeep your content fresh. Don't use the same old articlesthat have been kicking around online for 8 months. It'sdisappointing to your readers and they'll quickly loseinterest (or worse, unsubscribe!).4. Don't tell your readers what to doIf you don't tell your readers what to do, they'll doexactly that -- nothing!Send your readers to a webpage. Recommend that they buy aproduct that you personally endorse. Suggest that they signup for a free report. Ask them to pass along your ezine totheir friends, associates, etc.If you provide quality content and personally connect withyour readers, they already trust you. When this happens,many of them will immediately act on your recommendations.5. Don't personalize your email communicationsIf your e-mail software cannot personalize hundreds ofoutgoing emails automatically, get one that can. Nothingspells "mass-mailing" more than starting an emailwith, "Dear Internet Friend".Alternatively, you can utilize a good autoresponder to dothe trick.Here's an autoresponder service that I've been very pleasedwith. Oddly enough, they're also the least expensive:http://www.demandmail.com/cgi-bin/assoc/c.cgi/ezineannAOL Click Here6. Don't sell products to your readersAre you planning to make money with your ezine? If not,you're going to lose motivation real fast. No one likesworking for free -- unless you're doing volunteer workwhere there are greater rewards than making money.The answer? Affiliate programs. The best part is, you canbegin selling products right now at no cost to you. Did younotice the affiliate products mentioned within this article? ;-)There are probably a dozen products that would be ofbenefit to your readers. Gardeners, car enthusiasts,computer programmers .. you can find all the products youneed by visiting a few popular Affiliate programdirectories.7. Don't promote your ezineIf your ezine marketing strategy is -- "go crazy" for 3days and then kick back and relax, you're destined forfailure. Ezine publishing requires constant nurturing togrow. You're not going to build an ezine with 15,000subscribers by playing bingo three nights a week.Here's a handy tool that helps automate the time consumingprocess of promoting your ezine:http://www.ezineannouncer.comSo there you have it. 7 ways to avoid *failure* as an ezinepublisher. Put these proven ideas into motion and you'resure to improve the success of your ezine.