Interviews with Well-Known Ezine Writers #3: - Shelley Lowery

MS: Shelley, you're an excellent person to talk to
about Ezine Articles, because - as well as being a
prolific Ezine Writer - you own and operate the
largest article announcement lists on the Internet
(www.web-source.net). How would you rate Ezine
Articles as a promotion technique?

SL: Writing Internet articles is one of the best
promotional strategies used online. Not only will it
provide you with massive free publicity, but it will
also build your credibility and promote you as a
trusted professional in your area of expertise.

MS: How long have you been writing Ezine Articles and
what are the main topics you write about?

SL: I've been writing articles for the last four
years and I write mainly about Internet marketing,
Ecommerce, Web Design, and Web Development.

MS: Shelley, are Ezine Articles your principal web
marketing technique?

SL: Yes, writing articles is my main marketing
strategy, as I have found it to be highly effective.

MS: What sort of Articles have you had most success
with? In your experience, what kind of Articles are
most in demand?

SL: I have found that articles written to teach and
inform are the most in demand.

MS: Shelley, some Ezine Writers promote a product or
service in their Resource Box, while others aim only
to get a subscription to their free Newsletter. What
would your advice be for getting maximum results from
your Resource Box?

SL: I use a combination of both. I mention my product
within my bylines, however, I concentrate more on
gaining new subscribers. By obtaining my readers'
email addresses, I will have the opportunity to
advertise my products over and over again. A long-term
relationship with a subscriber is much more beneficial
than trying to make a one-time sale.

MS: What have you found to be the most effective ways
of getting your Articles published?

SL: I use a combination of methods. The most
effective method I use is an opt-in list. I enable my
visitors to subscribe to my publishers list to receive
new articles as soon as they're released. The second
most powerful method I use is article announcement
lists. Some additional methods include posting my
articles on my website and submitting them to article
directories.

MS: Apart from getting your Articles published in
Newsletters, are there any other ways you use your
Articles to promote your website? (such as turning
them into a free E-Book)?

SL: In addition to getting your articles published in
ezines, syndication services provide a great way to
gain massive free promotion. If your article is
published, it will be displayed across hundreds of
websites.

MS: That sounds like something every Ezine Writer
should be doing. You own and operate an article
syndication service yourself - can you tell us more
about that, Shelley?

SL: Sure, Michael. The Syndicator is a unique
service that enables webmasters to publish complete
articles (with the author's photograph) and/or just
headlines on their website. These articles are
available in several different categories including
Business, Internet Marketing, Biz tips, Web
Development, Web Design tips, Home/Family, Horoscopes
and others. Each article feed displays fresh articles
each week and is automatically updated.

MS: What kind of exposure could an Ezine Writer get
through your syndication service?

SL: The Syndicator provides content to over 4,000
websites, including co-branded syndication sites. In
addition, the syndicated content is dynamically
delivered to over 10,000 ebooks circulating the
Internet, with a combined audience of nearly half a
million viewers each week.

Syndicator: http://www.web-source.net/syndicator.htm

MS: That's a huge audience! What sort of articles
does the Syndicator accept?

SL: The articles selected to run in syndication
should be well written in simple, everyday language
that everyone can understand. They should provide our
readers with quality information that teaches and
informs in regard to the subject matter.

Submissions:
http://www.web-source.net/syndicator_submit.htm

MS: Some people say - with regard to Ezine Articles -
that everything that could possibly be written about
has already been written. What would be your response
to that?

SL: There's an endless number of subjects on which to
write about. But even if a subject has been previously
written about, every writer has their own style and
their own opinion - your article will have its own
uniqueness.

MS: What would you say is the single most important
style tip for writing a good Ezine Article?

SL: Articles should be well written in a simple,
everyday language. And, provide readers with quality
information that teaches and informs in regard to the
subject matter.

MS: And finally, Shelley, what would be your advice
to someone who wants to write Ezine Articles but has
never written for the Internet before?

SL: If you really want to get published, write your
articles with a sincere desire to teach and inform. Talk
to your readers and share your expertise.

MS: Thank you, Shelley - you've given us some great
tips.

SL: Thank you, Michael. It was my pleasure.