Secrets to Building Massive Opt-in Lists

An opt-in list is the absolute most effective marketing tool
available on the Internet. Not only do they provide you with
a direct line of communication with your target market, but
they also enable you to develop a trusting relationship with
your subscribers.

The key to using an opt-in list effectively is to develop a
large subscriber base. Not just a large subscriber base, but
a list of targeted potential customers.

Although a large opt-in list is an important part of your
success, the quality of your publication is even more
important -- both will play a very important role.

If you really want to build a massive opt-in list, you MUST
provide your potential subscribers with an incentive. The
competition on the Internet is fierce. No longer can you
simply tell your visitors what your publication will provide
and expect a large percentage to subscribe. It simply won't
work. You MUST give your visitors a reason to subscribe.

=> Incentives

Using incentives is a highly effective method of obtaining
new subscribers. However, your incentive must be of value
and be of interest to your target audience.

Some popular incentives include:

* Exclusive ebooks that provide valuable information

* Special exclusive reports

* Special software programs

* Access to a "members only" area of your website

* Provide a service

* List their website within your Directory or Search Engine.

In order for your visitors to receive your incentive, they
must agree to receive your publication.

=> Pop-Windows

Although pop-windows can be irritating if not used
correctly, they provide a highly effective means of
obtaining new subscribers. The key to using pop-windows
effectively is to combine them with your incentives.

If you would be interested in adding a pop-window to your
site, I highly recommend the "Pop-Window Generator" at
Willmaster.com. This powerful online utility will enable you
to fill out a simple form and instantly generate the pop-
window code for your pages. This generator will enable you
to select the type of pop-window, set the length of cookies,
and completely customize the look and feel of your window.
The only requirement to use this free utility is that you
must be a subscriber of WillMaster Possibilities. This is a
great publication and I highly recommend subscribing.
http://willmaster.com/possibilities/members/

This is a prime example of using incentives...

=> Alert Boxes

Although using pop-windows with incentives is a highly
effective method of obtaining new subscribers, there is one
other method that is even better. When combined with an
incentive, this method will literally double or even triple
your subscriptions instantly. That's not hype -- it's fact,
as I use this method to obtain hundreds of new subscribers
each week. It's similar to a pop-window, but it doesn't
require your visitor to fill out a form.

When a visitor enters your site, an alert box will appear.
This alert box should display text requesting their
subscription and information about your incentive. Your
visitor can choose to click on "OK" to subscribe or "Cancel"
to close the alert.

The alert box is displayed via a script that extracts your
visitors' name and email address. If they choose to
subscribe, it then sends their subscription request, via
email, to your subscription address and adds it to your
database. In addition, you can send personalized messages,
use autoresponder follow-ups and provide your subscribers
with "one click" unsubscribe links within your messages.

For further information, visit the OptIn Lightning site.
http://www.optinlightning.com

=> Pay-Per-Subscriber Services

If you really want to increase your subscriber base rapidly,
you may want to consider purchasing some subscribers.

Visit any of the following websites to purchase subscribers:

http://www.profitinfo.com
http://www.listopt.com
http://www.worldwidelists.com
http://www.itsaworld.net
http://www.zmedia.com/zm/main.html

=> Keeping Your Subscribers

Now that you know how to develop a large subscriber base,
we'll focus on how to keep them.

Developing a large subscriber base is the easy part, keeping
them will be a little more difficult.

The key to keeping your subscribers is to provide quality
content that teaches or informs with regard to the subject
matter. You must provide your readers with unique content
that can't be found in any other publication.

Although providing original content can be a lot of work, it
is well worth the effort. Not only will it provide your
readers with unique content, but it will also enable you to
build your credibility and gain your readers' trust by
sharing your expertise.

Although providing some original content is an important
part of a great publication, it is perfectly acceptable to
run articles written by other authors.

You can find a wealth of quality, free articles on a variety
of subjects at the following web address:
http://www.web-source.net/articlesub.htm

=> Editor's Note

Another very important part of a successful publication is
an Editor's Note section. This section will enable you to
talk to your readers and develop a trusting relationship.
You can also use this section to provide recommendations.
There's absolutely no better way to develop a relationship
with your readers than by including an Editor's Note
section.

=> Conclusion

No matter how many new subscribers you may acquire, the key
to a successful opt-in list is keeping them. The
relationship you build with your subscribers will determine
your success. Above all, you must provide your readers with
quality content. They subscribed to your publication for a
reason. If it doesn't meet their expectations, they'll
simply unsubscribe.

Once you've developed a trusting relationship with your
subscribers, your personal recommendations will be a highly
effective means of closing sales. However, it is very
important that you only recommend a product or service that
you truly believe in. Your professional reputation depends
on it.