If you have been ... to do business ... more than likely you have tried free ad ... exchange programs or perhaps even spam. Spam, of course, is a big no-no but all other formsof
If you have been attempting to do business online
then more than likely you have tried free ad sites,
banner exchange programs or perhaps even spam.
Spam, of course, is a big no-no but all other forms
of online advertising will bring various degrees of
success.
However, the very best form of online advertising
is Ezine and Newsletter Advertising.
Why?
Because Ezines and Newsletters are read by people
that have requested to receive those publications.
Those people read those ezines and newsletters
because they are about a subject that is important to them.
A review of newsletter and ezine directories will yield
a wealth of online publications that will cover just
about every conceivable subject.
No matter what your product or service, you are bound
to find an online publication that already has subscribers
who will fit your niche or target audience.
Here are just a few of those directories that all together
house several tens of thousands of online publications:
The Newsletter Access Searchable Directory
Houses over 5000 Newsletters
http://www.newsletteraccess.com/
Newsletter Directory
Houses almost 2000 newsletters
http://www.newsletter-directory.com/
Ezine-Directory - Email Newsletter Directory
Houses approximately 8000 publications
http://ezine-universe.com/
EzinesPlus - Ezine and Newsletter Directory
Has over 500 publications listed
http://ezinesplus.com/links/
EzineHub - The Newsletter Directory & Search Engine
Houses approximately 2000 publications
http://www.ezinehub.com/
John Labovitz's Ezine List
No longer maintained but still houses over 4000 publications
http://www.meer.net/~johnl/e-zine-list/
List Tool
Has about 1000 publications listed
http://listtool.com/
You can find even more by doing a keyword search
at your favorite Search Engine or Directory.
When you get ready to run your ad in any online
publication, you can significantly improve your
rate of return if you incorporate some of the
following principles in your ad copy:
1. Target Your Audience.
You will not have much success selling air conditioners
to Eskimos. Find Ezines and Newsletters that are read
by people who would be most interested in your product
or services. Those publications have your niche or target
audience.
2. Track Your Ads.
Tracking ads is not important if you are only running
one ad copy in one publication.
However, it becomes essential if you are running two
different ads for the same product or service and those
two ads are running in several different publications.
If you do not track your ads, you will not know which
publication or which ad copy is pulling in the greatest
results.
Don't know how to track your online ads?
Send a blank email to our Auto-Responder to learn
some easy techniques to track your online advertising:
mailto:track_ads@emailexchange.org
3. Multiple Ad Exposures.
Do NOT expect much response if you only run your
ad copy one time. Research and my own personal
experience shows that running your ad copy on the
Internet at least 8 times will bring you the greatest returns.
Email the publisher that you plan to use about discounts
on their ad prices when you run your ad copy multiple times.
Most will give you a good discount rate.
4. ALWAYS Include An Email Contact.
My experience is that your ad response rate will increase
by as much as 50% if you simply include an email contact
address in your ad copy.
Also include your URL in the ad copy but adding your email
address gives those responding to your ad the option of using
what works best for them.
Besides, you can not follow-up with visitors to your web site
but you can with those that request your information by email.
5. Stress Your Benefits.
Forget about describing your product or service. Instead,
stress what your product or service will do for your prospects.
Will it save them money? Save them time? Make their life easier?
Benefits will sell your product or service.
Offer something free in your ad copy. It'll often tip
the balance between a response and no response.
6. Keep Your Ad Short.
Your ad copy should inform, entice, tease or make your
prospects curious for more information. The shorter your
ad copy, the more likely it will get read and responded.
Follow these few tips and your ezine and newsletter ads
Will bring you successful results and good response.
