The buzz around your online business has finally caught the attention of your local television station. They want you on their evening news or talk show. Congratulations, you've made it! But how do you prepare for this significant opportunity? Here are some essential tips and tricks to help you shine on camera.
When it comes to dressing for a television interview, less is more. For women, avoid wearing all your bangles and dangling earrings. The microphone will pick up the jangling sounds, which can be distracting and annoying. Even if your jewelry is "quiet," resist the temptation to play with it on camera.
Makeup is a must for both men and women. Gone are the days when guests were made up by the makeup department before a TV appearance. Even a color camera can make your skin look pale. Blend a little orange-toned foundation over your face, into your hairline, and down your neck below your collar line to combat the harsh TV lights. Add a little blush to the cheekbone and blend well. Finish with a little face powder to set the makeup and keep the shine from your face. Women can add natural tinted eye shadows, eyeliner, mascara, lip liner, and lipstick. Just remember to keep the look natural and finish with powder. Those lights can be hot!
Avoid wearing white, stripes, or patterns. White will wash you out, while stripes and patterns can create distractions. Opt for a solid color outfit that flatters you and is appropriate for your profession.
If you need glasses and you own glare-resistant lenses, wear them.
Sit up straight. A TV studio isn't the place to slouch or fidget. Keep your hands folded in your lap. Excessive gesturing can be distracting.
Always look at the interviewer when you speak, not at the camera.
Avoid drinking alcohol before your interview. While you might think a glass of wine would calm your nerves, alcohol can also redden your face and lower your inhibitions. You're there to make the best impression possible.
Your interviewer is looking for valuable information for the viewers, not a blatant commercial for your services. If you come across as likeable and knowledgeable, viewers will look favorably on your product.
Avoid speaking in a monotone, but also don't force artificial-sounding inflections into your voice. Use a normal speaking volume and don't raise your voice, as if afraid the microphone won't pick you up.
Prepare for all possible questions and have appropriate answers ready. However, don't answer questions as if you've memorized the answers. Make your answer, even if it's well-rehearsed, sound as if you're saying it for the first time. If you need facts and figures, make sure they are well organized so you don't have to fumble for them.
If you're being interviewed because of a negative event, don't be belligerent. Be serious, be sympathetic, and explain that investigations are underway. Don't say anything your lawyer can't work with.
Always ensure your microphone is off before saying anything you wouldn't want repeated. It may look as if the interview is over, the camera is off you, but your mike may still be live.
Finally, unless the interview follows a negative occurrence, have fun. You'll come across as a person the viewers want to know.
