The success of your online venture is not solely dependent on website promotion and the traffic it generates. However, these elements are crucial for your success. Regardless of how impressive your website or product is, without visitors, there will be no sales. As the owner of 123-cyber-register.com, I often provide advice to webmasters on how to increase their site traffic. Here are three essential steps to take before launching your site promotion campaign.
Consider how a typical web surfer searches for information and resources on the web. If you're like 85% of web surfers, you search using key phrases, not just keywords. Therefore, the first step in promoting your site is identifying your site's key phrases. What would someone type into a search engine to find the information on your site?
For instance, my website offers services to help people professionally promote their websites. Potential visitors might use key phrases such as "register web sites," "search engine registration," "search engine submissions," or "register with search engines." Analyze your site and identify the key phrases a potential client might use when searching for your information. This will increase your chances of making a sale as your prospect is already interested in your services or products.
Once you have your list of key phrases, the next step is to create your page title. Many webmasters make the mistake of creating their title page for the visitor, not the search engine. Ensure that your page title contains your most important keywords or phrases.
For example, one of the popular services offered on our website is the writing and distribution of press releases. We've found that the most common phrase people use when researching this topic is "Press Release Service." Therefore, we've included this phrase in our page title. The HTML code looks like this: <title>1 2 3 Cyber Register Press Release Service</title>
The final step is to create your meta tags. These should appear within the first 250 words of your page, as search engines look here to determine the content of your site. The higher your "key phrase density," the better your ranking in many search engines.
Your meta tags should also include your key phrases. This HTML code helps search engines and directories properly classify and index your page. There are two types of meta tags - your site's description tag and its keyword tag.
The description tag should be a one-sentence (25 words or less) description of your site using your key phrases. For example, my Press Release page's description tag looks like this: <meta name="description" content="Press Release Distribution and Professional Authoring.">
Next, prepare a keyword meta tag using your key words and phrases. For example, the keyword tag on my press release page looks like this: <meta name="keywords" content="press release, media, releases, news, professional writer, release, advertise, contact, public relations, newspaper, stories, web site,">
Search engines often change their rules and ranking procedures. However, including your key phrases in the page content, title, and meta tag descriptions will generally give you the best chance of achieving and maintaining a high ranking. Good luck!
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