Advertising End of Year Gift Ideas

In fact, many companies have proven that integrating marketing items into their advertising campaigns has turned out to be one of the most cost effective forms of advertising that they have tried.

The best types of promo solutions to give out are those that actually perform some sort of useful function. If the merchandise is useful it will be put into use regularly by the customer who received it, thus further promoting your industry as everyone who sees the gadget in use will be advertised to. Common end of year gifts include pens, pen holders, wall clocks, calendars and paper weights. Planners and diaries are also often given as end of year gifts; however while great corporate gifts, they are not as effective as other goods as they are more for personal or individual use rather than something that will be seen by many people.

Other great ideas for marketing end of year gifts include merchandise that are New Year's Resolution themed. To illustrate, sports and fitness oriented gifts make very good promo merchandise. Some that would fit well with an ongoing advertising program include tote bags or sports bags; caps and t-shirts.

Of course, not every promo gift needs to be geared around advertising potential. Another important goal with end of year marketing gifts is to encourage customer loyalty and support. This is where more personalized gifts can be very useful. Common advertising devices put to use in this way include alarm clocks, monthly planners, notepads and note paper, passport organizers, USB pen drives and other similar objects. One thing that some companies have found to gender a lot of customer loyalty is to gear their end of year gifts towards their customers' families. If you know your customer has young children, you may want to give a family leisure item such as sports equipment or swimming gear. Likewise, goods commonly put into use in a household also make perfect promo gifts, including kitchen appliances, wall clocks, barbecue aprons, pot holders, mug sets and night lights.

It is certainly not too soon to plan your end of year advertising gift ideas. It is also a great way to use up your year finances. You may even want to think ahead and look into purchasing smaller promotional goods that can be handed out at trade shows in the coming year as you will find that they will most likely be much less expensive to buy now than next year.