The first paragraph of this article provides a brief overview of how contests can significantly increase website traffic, encourage recommendations, and foster repeat visits. The author shares their personal experience using contests as a marketing strategy for Associatesearch.com. The article further explores the implementation of referral programs and the benefits of incorporating contests into newsletters.
One effective method of integrating contests to increase website traffic is through a referral program. You may have noticed a small form on almost every page of my website, which allows visitors to recommend our site to their friends. This program sends an email to the referred friend, describing the site and expressing gratitude to the referrer. Simultaneously, I receive an email containing the email addresses of both the referrer and the referred. These email addresses are then stored in a text database.
At the end of each month, I randomly select an email address from the referral database to win a prize, often advertising slots. The beauty of this referral contest is that the only way to qualify for the prize is to refer someone. To further incentivize participation, both the referrer and the referred receive an entry into the contest. The response is consistently positive, and the personal referrals and word-of-mouth advertising I receive far outweigh the cost of the prize.
A similar system can be incorporated into newsletter sign-ups. All referrers can earn an entry for every new subscriber they bring in. Tracking can be as simple as noting down a person's email address or as complex as installing a custom tracking system. I use a combination of both. Use your creativity to see what you can come up with.
Running a random contest among your newsletter subscribers can significantly boost word-of-mouth advertising. People love winning, and a surprise win is even more exciting! Imagine the number of referrals you could get if you randomly selected a winner without any prior notice!
I hope this article has given you some ideas. Feel free to email me at any time. For more information on boosting website traffic, check out this comprehensive guide by Example.com.
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