In the rapidly evolving digital landscape, there are numerous strategies to enhance the value of your website. The most prevalent method is through the provision of relevant content in the form of articles. However, many innovative entrepreneurs have taken this idea a step further, offering content that not only supplements their business offerings but can also be sold as a standalone product.
Selling an information product on your website is a strategy worth exploring, regardless of your business type. From ebooks to audio recordings to video content, the options are diverse and, thanks to modern technology, surprisingly cost-effective.
Consider, for instance, websites dedicated to sales techniques. Many online sales gurus, especially trainers and coaches, offer books and audio recordings on the art of selling on their websites. Visitors can gain knowledge by perusing the free content available, or they can opt to purchase these additional products to deepen their understanding.
Suppose you wanted to learn how to play golf. You would likely hit a few balls on a golf course, take a couple of lessons, and perhaps subscribe to a golfing magazine. If you're an internet user, you would undoubtedly search for golf-related websites. Upon finding them, you would likely discover that a significant percentage of these sites offer instructional videos for purchase to enhance your game.
I know a woman who works as a plastic surgery consultant. Despite having a wealth of informative articles on her website, her most popular product is an audio recording of interviews with doctors discussing various procedures. This product, sold directly from her website, retails for over $20 and sells like hotcakes!
A wallpaper expert I know sells a small, coil-bound booklet of 'Interior Decorating Tips' on his website for $10. It took him about 20 minutes to compile the booklet, costing approximately $1.30 per book!
How can you leverage this concept for your business and website? Could you create an ebook about your product that people would be willing to pay for? Does your product or service lend itself to any instructional information that you could sell? Could an audio recording work for you? Have you considered creating an instructional video for your site visitors? A step-by-step visual presentation of your product or service could be the goldmine your website needs.
Don't overlook this new avenue of affordable yet highly effective promotional materials for your business!
