One of the best ways to get free advertising is by writing content and giving it away. I'm going to say it again in case this is a new concept for you. Simply write articles and give them away.
1. Why Should You Write Articles?
Newsletter and Website owners are desperate for content. As someone who owns a Website and publishes a newsletter, I can vouch for this. Every day, I scour article lists, looking for quality information that will help my viewers. And, every article I use from these resources gets published with the author's information and a link to their site.
2. Why Give The Articles Away?
How much would you pay to include your ad in a newsletter or popular website? Anywhere from $5 to $80 depending on the newsletter or site. Wouldn't you prefer to have your ad placed for free? It's easy to see the financial reward. Look at the bottom of this article. Right there, plain as day, you can see a resource box with my website included, so you have proof that this method works.
3. How do you write an article?
Take another look at the article that you're reading right now. It's short. It's simple. I'm not a Literary Genius. I'm not quoting Famous Thinkers. I'm just being me.
Start by picking something you know about, or a problem that you can solve, and start writing. Personally, I enjoy shorter articles more than longer ones, so don't feel you have to write a novel in order to get noticed. Some of the best articles are "Top 10 ..." or "15 Ways to ..." Just do it!
4. What should you include in the Author Bio?
This can be the hardest part of writing articles. Spend time on your resource box. Make it catchy. Show your personality or expertise.
Your Name - this shouldn't be too hard.
Something interesting about you or your business - what is unique or special about your service or products?
Your website link - Don't forget this one!
Special offer - Mention a freebie or special offer if you have one.
Don't use this area to *sell*. Just grab interest so they'll come to your site or sign up for your newsletter.
5. Who Wants Your Article?
After you've proof-read your article several times and spell-checked it, submit it to a few places on this list of places to submit your article.
May you have lots and lots of free advertising!
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