Local SEO

These tips we will discuss work the same whether you are trying to gain page rank in the search engines for your local Charlotte marketing or any other city. If we start at the beginning many of you may be bored and just exit this site now, which I don’t want because it will cause my bounce rate to go up or you may not re-visit the site which we also don’t want because we like frequent visitors and unique visitors.

So, if reading the first paragraph you have no idea what bounce rate is then we may need to talk more to help get you up to speed on just what SEO and more specifically what local SEO is and what it can do for you. The main focus of this article will be to help you recognize some key things all businesses need to do if they want to rank in the search engines for their local market. Many clients of ours at Seo Competitors are not even aware that when someone types in a search it knows where the person is and depending on the key search word or phrase it is looking to find the closest match for their local market. For instance, if you are in Charlotte and you type in your Google search the term wedding photographer. Why would Google give you a wedding photographer in Tupelo, MS? It would not. Therefore, your local SEO is extremely important.

Do you know what keywords and phrases your business ranks for? Do you know if these keywords and phrases are part of your web page that you want these keywords to rank for? Do you use videos and images that help you rank with these keywords and phrases? Have you got your business set up with Google+ Local or Maps?

Have you built citations? Everyone will tell us they have backlinks, but what kind? They will say I don’t know, but we have several dozen or even hundreds. Did you know that there are such high-quality backlinks that if you have just a handful of the right ones that is all you need? Have you started actively using Social Media to help your local SEO? Yeah, social media helps your local SEO as well.

You see search engines and particularly Google is looking at all aspects of your online presence. Not just content, not just the number of backlinks, not just keywords and so on. It is imperative in today’s search engine mind that you have a total marketing image for your business. If so you get rewarded with higher page rank. If you just have great content, but do nothing with it to share socially or with quality backlinks to this content then the search engines don’t feel you bring much to the table and ding you accordingly.

That is why local marketing is so important. Again, using a wedding photographer and put yourself in Google’s shoes for a minute. I know I know, some of you perish the thought and others of you don’t let it go to your head, but let’s just say a Charlotte wedding photographer has a great web site, lots of awesome pictures, good content and been in business 5 years vs. a new Charlotte wedding photographer that has a new web site with both images and videos, links to download free reports such as “How to Interview a Wedding Photographer“, guest articles by caterers and event planners or travel agents that specialize in honeymoons, links from the site to wedding cake decorators, a blog for prospective couples to communicate with other soon to be married couples, has the Google Places and Maps done, backlinks from respected sites, articles they have written on Wedding Photography that have been published on other sites has Facebook, Twitter, Pinterest etc. Whom do you think the search engines are going to rank higher? The older established photographer or the new photographer?

You guessed it. The new wedding photographer. That is why local SEO experts SEO COMPETITORS, the creators of this Charlotte Marketing Tips has a blog and they to can help your business outrank other businesses that are sitting still in a very short period of time. We attack the local SEO with a full assault of our marketing arsenal that when coupled together with our knowledge make it just about impossible for the search engines to ignore.

If you think you are doing the right things, but don’t see results or are not getting the number of customers you think you should be getting for the effort then give us a call. We offer an amazing SEO Analysis for a very reasonable amount. If you don’t know where you stand then how will you know how to get there? Stop just trying various things you hear from friends and colleagues. Yes, some get lucky (for a while), but then once they start slipping in rankings or stop getting calls to blame it on the economy. Maybe it is there is too much competition, but have you looked at your competition to find out how they rank in SEO? Then how do you know? You don’t.