Making Promotional Items Work for You
Promo devices can entice new customers to try your product or introduce new and existing customers to your new product line. The key to making promotional pieces work for your small business is getting your promotional gadgets in the hands of your potential customers.
A great example of promotional merchandise marketing,
are fast food restaurants offering children's meals with a toy. The target market is families with children, the promotional merchandise are the toys offered with the children's meal. With this particular example there are two or more firms benefiting from the promotional gadgets offered. The toys offered are very often associated with a movie or television show and of course the restaurant benefits because more people purchase children's meals to get the promotional gadget for their children.
You don't have to have a tangible product to apply promotional gear in advertising your enterprise. Many companies offer services and employ standard promotional merchandise such as, cups, t-shirts, key chains or golf tees. The only requirement for your promotional object is that it must be something most people find useful and it must prominently display your venture name, product or service and contact information.
How do you get your promotional solution advertising into the hands of potential customers? First and foremost offer them to your customers so they have your telephone number handy when your product or service is needed. This also makes your customers feel appreciated even if the solution is a key chain, it is a gift from you to your customer. Get your promotional good into the hands of every sales person on your staff. They have the most contact with your customers and potential customers, not to mention it is a great selling tool.
Look for trade shows, community events or seminars that are happening in your community these type of venues are always looking for freebies to offer attendees. Ask Clubs, Churches and Schools if they would like your promotional product for their members or students. You can have several promotional pieces that you offer depending on the customers you are targeting. If you would like the parents of school children to know you offer heating and cooling service then use rulers, erasers or pencils. If you would like fisherman to know you offer service for boats and motors offer a baseball cap.
As you can see there are limitless types and uses of promotional piece advertising, so utilize your imagination and make it work for you.
