SEO Guidelines For a Developer

For a web developer, creating or redesigning a website with everything organized in a proper manner holds paramount importance. However, seldom these websites are created or redesigned from the perspective of effectively carrying out the SEO for them. Normally, web developers are more focused on giving the website an aesthetically sound outlook by designing it in Flash or by using attractive images to give an overall appealing architecture to it. But in an advanced digitalized world of today, easy search engine indexing of your website and generating more traffic towards it is important to land on a competitive ranking position. So, for a website or an online business to flourish efficiently, usage of proper SEO techniques is a must. Few advanced and useful SEO techniques that every web developer should have a sound knowledge of are discussed below:

Streamlining the code is important in developing an attractive website. But make sure that you do not use heavy codes because search engine spiders normally prefer and recognize efficient, light codes which are easy to comprehend. Not only these codes are crawled more quickly but also they are indexed more accurately. This result in higher organic rankings for a website’s targeted keywords, thus developing better rankings for it. Using an easy code does not mean that it hampers with the developer’s creative expertise. It just streamlines the structure of the webpage that’s why using an external CSS file is more preferred now rather than using the heavy HTML code.

Choosing one main keyword for every page is important for optimal SEO. Smart developers understand the significance of developing a web page with a single main keyword that has to be targeted while doing the SEO of that webpage. Make sure that once you have developed a web page, the contents, the tags and the surrounding code should be developed with the core emphasis being focused on a single keyword. It doesn’t mean that you should not add secondary keywords. You can use two or three secondary keywords as well for thematic support but your main focus should be aimed at a primary keyword for every webpage.

Creating an unfriendly URL structure completely hampers the SEO efforts of the owner. Many a times web developers design a website with an unfriendly URL address which are not recognized by search engine spiders and thus will not be crawled or indexed properly. Therefore, creating an efficient URL address is important in generating more traffic towards your website or online business. Similarly, usage of flash images and videos should be reduced in order to get better crawling rates and organic ranking.

How internal linking helps in ranking a website at the top? Well, basically links are the main vehicles which are picked up by search engines to find your webpage on the internet. A sitemap normally consists of all the links to every page however a web developer can increase the page’s organic ranking by linking the internal pages. These internal links should be placed within the body content of the page and an anchor text should be used which includes the main targeted keyword for that particular webpage. Make sure that there is no broken links and avoid keyword stuffing on a particular webpage because often too much keywords on a webpage is taken as spam by various search engines and hence your main targeted keyword will not be crawled or indexed properly.