Writing articles, PR and internet blogging is essential success factor for web exposed businesses: all kind of ecommerce web sites, online exchanges and services. If you are on the top part of the first page, returned by google, yahoo, msn on your keywords combination, you got the deal, otherwise if you are on the second page – you should be happy to get very small slice of the cake
where internet surfers catch you by entering deeply structured queries, meaning that they have more keywords there, and occasionally you are exposed. How do you inch up in the search engines? Well, the answer is simple – you have to contribute to your product or service consumers community. One of the ways of contributing is being writer, publisher or journalist. Let’s consider practical highlights
1. Writing Articles. This genre in our opinion is the best and at the same time the most unknown to internet marketers (where they rather work hard to get their press releases and blogs published). What exactly article is? It is neutral source of new information – without advertisement (which is allowed in PR) and emotions (which is allowed in blogs). Articles are typically syndicated by multiple internet media portals, meaning that if you publish your article on one respected portal, you will get maybe twenty or even hundred links back to your website – of course the number of links depends on the quality of your article and how media portals editors will review and like or dislike it
2. Internet Blogging. This genre is in essence popularization of the fiction, or what normal writers do – write (hopefully masterpieces) with their personal opinion and attitude, meaning blogs are subjective and emotional, and as such they do not contain new knowledge (or could not be considered as independent or objective). Blogs do not allow advertisement, the only place where you can drop couple of advertising lines is your about author section, similar trick you can use in article as well
3. Press Release. This genre is more flexible in putting more ads, however it is often considered very structured by most of the PR publication sites. You should consider getting college class in marketing and journalism to understand the structure of press release. Press Release lives shorter live in internet community, similar to the ad in newspaper – nobody typically remember what was advertised in Chicago Tribune last month, however current advertisement can help you to boost your current sales and promotions
4. Video and Photo in your news. This is good supporting idea, however you should be aware that not all modern media portals allow you to quickly upload movie rollicks and pictures to your news submissions. We generally believe that Video and Photo news will get better SEO and web exposure
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