... secret to creating a great ... for your online business is so obvious that ... overlook it. I’m going to tell you the secret and then I’ll show you some ways to putthe se
The secret to creating a great reputation for your online business is so obvious that many
webmasters overlook it. I’m going to tell you the secret and then I’ll show you some ways to put
the secret into action.
But, first, what exactly is “reputation?”
Reputation is one’s character as viewed by the community at large. Just think of reputation as
being an opinion about a person, or a business, that is held by the general public.
Naturally, the aim of a webmaster is to create and build a good reputation. After all, if you and
your business have a good reputation then it means that people trust you. And, if people trust
you they will be more eager to buy whatever it is you are selling. They will also be enthusiastic
when telling others about your product or service.
The secret to creating a great reputation is simple. In order to build a great reputation you must
go out there and tell others what a great reputation you have. Yes. Shout it out loud! Tell
everyone you meet what a wonderful reputation you have in the __________ industry. (You fill
in the blank.)
I know. It sounds a bit ridiculous when you first hear it. But stop and think about it. How often
do you hear people on the street say something like “Dr. Jones has a fine reputation.” Well,
where do you suppose the people who are saying these things got the idea that Dr. Jones’
reputation is so grand? From Dr. Jones, of course. Or, from Dr. Jones’ television ads. Or, from
Dr. Jones’ brochures.
Webmasters, like other business owners, must be confident. If you don’t have enough confidence
to tell others about how great your product or service is then why should anyone else talk about
it?
So, let’s assume that you have the confidence and the touch of arrogance you need to begin
building your “great reputation.” How do you get the word out to the online community?
Well, the ideas are endless but basically you just need to advertise how great you are. Advertise it
any way you can. Keep it simple. For example, you could say something like “Visit
seemygreatwebsite.com. Our reputation is one of the best in the web design industry.”
Advertise your great reputation in ezines, on your website, on other websites, in banner ads, in
text ads and on discussion boards. Use testimonials from satisfied customers to boost your
credibility when you tell the world all about your great reputation.
Once you have started to gain a good reputation, how do you keep it? At a minimum, do the
following:
1. Provide a quality product or service: This should be obvious but some may need to hear it. If
your product breaks on the first use or if your service stinks then there’s no way to gain a great
reputation. Customers know when they have been scammed and they will let everyone else know
it too.
2. Provide quality customer service: Reply promptly to all customer problems and requests for
assistance.
3. Give refunds: If you absolutely can’t satisfy the customer then refund his money in a prompt
and courteous manner.
4. Conduct follow up customer surveys: Ask customers to complete a survey regarding your
product or service. Make sure to include space on the survey for general comments. Pay close
attention to statements made in this section. If a customer goes out of her way to write it out
then it is important information.
5. Donate to charity: If your budget allows, make a point of donating a percentage of your profits
to a worthy cause. Make sure you advertise this fact as much as possible. People love to feel
that they are helping others.
You really should try the suggestions you’ve read in this article. After all, as you may know, I
have a fabulous reputation in the online community.
Keep Learning and Keep Promoting!
Alex
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