Thoughtful Advertising Gifts Build Client Loyalty

From the yearly calendar given to all the neighbors, to the little plastic dinosaur piggy bank kids learned to love, everyone who lived during that time has fond memories of ESSO. The ESSO station was where the friendly neighborhood mechanic worked and he always made sure all the neighborhood kids got a toy, or if there were no new toys, he’d give out some candy from behind the counter. This friendly present giving built customer relationships that lasted a lifetime.

Depression era pink glass and A&P dishware were also great treats, which homemakers came to treasure. In modern times depression era glass is collectible and sells for quite a lot of money, but at the time it was given away as a present for buying gasoline.

Why were these gift items so treasured, and coveted that today they have even greater value? These merchandises now stir powerful memories from all who remember receiving them. Advertising merchandises are a part of our culture and have been for a long time.

While things are vastly different in 2010, they don’t have to be all that different. Giving a reward to a customer still works the same miracles, especially if you have a toy with your brand on it for their children. Creating an association like that with the children gives your business a special kind of longevity, because it creates treasured childhood memories. Parents also remember those toys fondly, as their children grow up. Toys make great marketing treats for most organizations. Exxon may have forgotten the value of them, but consider McDonald's. They offer toys with the happy meal and their popularity is unmatched world wide.

Gifts bring you closer to your clientele and build a sense of community. That is just as important now as it was fifty years ago, and the memories created now will be just as powerful as those created during the depression when ladies enjoyed their lovely pink glass bowls, and in the sixties when green ESSO dinosaurs roamed the earth, and hid in toy boxes.

Today’s advertising gifts come in a variety of shapes sizes and price ranges. Calendars are still printed each year with company names on them. Pen and pencil sets, jewelry, key chains, toys, glassware, coffee mugs, tee shirts, hats, jackets and even under ware can all be printed with your enterprise name, in order to create warm neighborhood relationships. These rewards can be as important and memorable as those nostalgic treats of yesteryear, as you build your small business, and build lasting friendships for years to come.