Utilizing Promo Mugs to Promote
Advertising is about getting your message out. And when people think of getting their message out they think of radio or television promoting. But shouldn't other methods of advertising be considered? In order for a business to advertise effectively it must consider any way of communication that might not be as traditional, but are cost effective.
Traditional advertising can be expensive and for a business starting out this might not be an option. Placing a brand,
or a message, on a mug is a method of promoting that allows the business not only to save money, but the promoting message has staying power. They are not only decorative, they are practical as well. Everyone uses mugs, and they will see your corporation's identity or your ad every time they pick it up.
As a freebie gift cups are useful for tradeshow giveaways to your customers. Marketing corporation to corporation is all about reminding your customers, and potential consumers, that you are in the market. While there is the risk of over saturation and that your freebie giveaway will simply be ignored, there is a good chance that such promoting will be effective given the cost benefits of producing the mugs.
Even if less than half of the promotional mugs lead to brand it's still a good return on investment. Mugs, besides being affordable, get your corporation's brand out there to possible consumers quickly and easily. As giveaways to clients they are useful freebie tools that constantly remind your customers that you are there.
While cost efficient, free mugs must have the right message. They are too small to put a long ad on, and your entity logo might not be enough. This is especially true if your entity is new and not as well known as your competitors.
Whatever is on the mug should be attractive to the eye, and the message should be concise and to the point. The organization's brand should be displayed prominently, with a brief description of the goods or services that you provide. The addition of a telephone number of email address would be helpful but not required.
Any form of promoting is about getting your message out to your customers. With marketing products, such as mugs, its best to aim wide. It is important to give away as many mugs as you have. This is not a targeted form of promoting so the more customers that get a marketing giveaway the better.
The use of marketing mugs is both inexpensive and effective. That makes them a good promotion.
