The foremost thing is of course having your own website with useful content and eye-catching layout. But what's next is equally important-how to promote it or make others approach it. To make your site visible to everyone connected to the internet, you will need website promotion. For that purpose you must not be captivated by that common belief that once your URL is on the net, it is searchable by the search engines. It seems just apparently simple, as website promotion entails a lot of labor.
Let me now introduce a few unavoidably important steps which you will need to get your site linked with millions of other sites so as to ensure high trafficking on yours.
Submitting your site to search engines is not as important as submitting your site to directories. What makes them different is that a site submitted to directories is only approved if it has quality content, while sites or pages submitted to search engines are just simply accepted; hence, it becomes essential for you to read and follow the directory rules when submitting your site to it. One must not forget that the editors do their job vigilantly and carefully while approving your web content
As for submitting your site to sear engines, it obviously helps in website promotion but it may take quite a while, normally around three to six months. There are actually a few things to consider when submitting to search engines. You need to prepare your website first-and quite painstakingly.
Also you will need to learn SEO or search engine optimization. It's not difficult, as you may do this by optimizing your blog by improving its elements of web design like loading time; it's compatibility with the browser, etc. Next comes key word optimization in which you make use of appropriate keywords; these would considerably facilitate your website.
I will now talk about a few more website promotion techniques:
• Write articles - that are helpful to your website and allow other people to publish these like in article directories. The idea of sending newsletters is also favorable to your site as it includes a link to your website. Your subscribers are, in this way, informed and updated on what's going on at your website.
• Let people link your site to theirs - too is a wonderfully useful technique to generate more visitors to your site. It would definitely improve your ranking in search engines.
• Connecting with forums and discussion boards - is also a good way to broaden the scope of your site and multiply its links on the net.
• Use signature file - that is affixed at the end of your every post may also favor your website a great deal.
• Displaying banner ads in other websites related to your web content also promotes your website, but here you are advised to take pains in designing your ad which must look attractive and appealing enough.
• Writing a press release also helps in website promotion unquestionably. What does it mean? Take pains in writing a good article about your website, then submit it to a variety of publications. You will see how fast and tremendous is the response. You will get new visitors instantly.
I can now hope you are enlightened enough on the subject. You know what to do. At the same time you also need to know what's to be avoided. I'll first talk about a very common mistake i.e. relying on free web hosting services. Remember, its biggest disadvantage is that it's harder for search engines to detect your website if it happens to be just a sub-domain to some main domain on the net. If you are serious about the content and value it as 'something', then paid web hosting is the only way to go. Another mistake which many have committed with no results is being attracted by lucrative offers by some companies who promise to connect your site with thousands of other sites or search engines. I will advise you not to be cheated, as majority of these engines or directories has minimal or negligible traffic.
Putting everything in a nutshell, website promotion is slightly difficult and time-consuming a job. You first need to educate yourself by doing good research, and then you and your business will obviously flourish in no time.
I wish you good luck!
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