With the dizzying array of online marketers promoting a myriad of products and opportunities everything you write should be at its best in order for you to stand out.
Online copywriting involves doing two things: marketing and the use of writing to deliver your marketing message, namely the use of ads, articles, blogs, press releases, even posting in discussion groups. Having excellent writing skills is an incredibly powerful weapon that all marketers should have in their arsenal.
Marketing is key to gaining exposure to your business and your campaign really has to attract your potential customers and business partners. Writing creatively will allow you to keep your readers' attention and get your message across clearly. We live in a society of such instant gratification that most people don't have the patience for anything. You have no more than a few seconds to grab your audience by the eyeballs and elicit an overwhelming urge in them to read about you, beginning to end. Not an easy feat, but not impossible. Your writing must not only be interesting but come off intelligent and polished. Failure to do so will give the reader the impression that you are not professional. This is career suicide.
To avoid this you must keep in mind a few keys to online copywriting success that will help grasp the interplay between writing and marketing so you can increase your conversion rates and brand yourself as a knowledgeable leader.
1. Creativity and Originality are Paramount
In today’s fast-paced information world you must be constantly on the look out for fresh and exciting ways to get and keep your reader’s attention. For example, you can use a news story, joke, fun fact, promo offer etc… to get people to click through to your ad, article, press release, or other. You can use a ridiculous headline that is completely unrelated or cryptic forcing even the most jaded readers to investigate further. Just use your discretion and don't go overboard. Doing so may backfire and irritate/mislead some people, driving them away rather than attracting them. Be honest and avoid false claims. Have fun!
2. Standout and Attract
If your ad, blog, or article does not attract attention, it is a failure. Your work should always stand out. There is a staggering amount of Internet marketers pitching so many business opportunities and products/services online that it is really hard to get noticed so everything you create online should be at its best. You will never be able to appeal to everyone so make sure you are clear on who your target audience is and make sure you tailor your marketing efforts to them. Know your clientele and speak to them directly. Always deliver what you promise.
3. Know your Clientele's Needs and Satisfy Them
People want to know how your product/service will benefit them or how they can join your business and duplicate your success. Never brag about your product's features or how much money you make, or how much they may stand to make in your business etc…Just address your reader's primary need and stick to the facts. How will what you have to offer positively impact your reader's life? How will you deliver your solutions to them? Having a clear idea as to how to respond to your clientele's needs will not only earn you satisfied customers and new business partners, but will create positive word of mouth promotion for your brand as a result. It will take time to achieve but the long-term rewards of doing so are priceless.
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