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Nowadays, online grocery delivery is the fastest-growing segment in the on-demand market. Undoubtedly, the grocery delivery business is at its peak amidst the Covid-19 pandemic. Instacart is one such promising app that has witnessed skyrocketing growth with the increased customers’ demand.
Brand’s success is measured by high conversion rates, repeat purchases, average order value, and lower CPCs. It is no surprise that Instacart made its place in the market and became a good example for other grocery delivery service providers.
Haven’t you expanded your grocery business? Why wait? It is precious to leverage this opportunity to get into the online grocery segment by investing in the Instacart Clone app.
However, before that, it is essential to come up with strategies to reach a wider user base. Therefore, let’s explore how Instacart reached many shoppers in this blog. Continue Reading!
Incorporation of the “priority delivery” feature in the Instacart Clone app
Recently, Instacart has rolled out a new feature, “priority delivery”, which is one effective strategy to stand out from the competition. Users can opt for it at a higher price than a regular delivery price. It offers same-day delivery and scheduled delivery as users can opt for it as per their wish and convenience.
While rolling out a feature, you have to keep your target audiences’ preferences in mind. Buy now allows the users to place an order and get it delivered within a few hours on the same day itself. You can even offer your target users the same day, next day, or later grocery delivery.
Book later lets the users schedule a grocery delivery by specifying the date & time. Also, users can opt for quick delivery as they can get the groceries delivered within 30 minutes of ordering them.
Dark grocery stores – Trending concept that you could prefer for your grocery business
Dark grocery stores, Digital corner stores, or Micro Fulfillment centres is a widely known trending concept focusing mainly on a particular geographical area to fulfil the users’ massive demand. Converting your traditional grocery business to a dark store has various benefits.
This Direct-to-consumer (D2C) enables the users to avail of services such as same-day delivery, pick-up in stores, and online purchases with door delivery. Some popular eye-witnessing growing dark store apps are Food Rocket, Gopuff, and DashMart.
There is no wonder that many grocery stores have joined Instacart, which is going to adapt this trending concept to expand their business.
Undoubtedly, the dark store concept is a successful one, especially during pandemic times. Adapting to the changes is necessary to grow your grocery business as the market trends change with time and users’ demands/needs. Therefore, look into your available resources and cultivate this concept.
How does a grocery delivery app like Instacart work?
Step 1 – Users can visit the official website or install the grocery delivery app on their smartphone.
Step 2 – They have to sign up by specifying the necessary information. After that, you will be prompted to enter your current location or delivery location.
Step 3 – Now, users can discover nearby grocery stores and choose the one for placing an order. When choosing the grocery items, they will be saved in the cart in which users can review them before order confirmation.
Step 4 – Once the order is confirmed, the users get a notification regarding the same. The grocery store will pack the order.
Step 5 – The assigned delivery partner will reach the grocery store, collect the order, and deliver it to the user using the GPS navigation system. Meanwhile, users have the option to keep an eye on the delivery partner’s movement in real-time.
Step 6 – Lastly, users can put ratings to the delivery partner.
Everything you know about Instacart Advertising
Instacart self-service advertising platform facilitates brands to reach the target customers. This is more likely similar to other marketplace advertising platforms on the basis of bidding and structure.
Its dashboard includes features like reporting, creation, and campaign management. Moreover, advertising campaigns are organized at the product group level.
As of now, Instacart is managing Features Products, Coupons, Delivery Promotions, and Hero Banner.
Featured Products is the chief ad format on the marketplace which is based on the cost-per-click model. The chosen products will be displayed at the top level based on geographical availability.
Coupons based promotion is one effective way to get attention to the products. App users can utilize coupons. Notably, the coupon is redeemed, it will be no longer available for the next 30 days. Users have to wait for one month to get the next coupon.
Delivery promotions and Hero banners are also a considerable advertising way to reach a particular product to the users.
Instacart is the fastest growing service provider as its brand is widely known across the United States. Considering these key strategies helps to elevate your grocery business and get more profits.
Choose a suitable technology partner for Instacart Clone app development
Choosing a suitable technology partner is the most important element to consider for developing the Instacart Clone app. Companies offer two ways for developing a grocery delivery app.
One way is creating it from scratch and the other way is Instacart Clone Script, a readily available app solution.
Most entrepreneurs choose the clone script, which empowers them to start a grocery delivery venture shortly. Major benefits of this solution are customizability, scalability, white-label, many more.
Generally, it is designed and developed with the same functionality as the original app version. However, this can be modified as per your business requirements.
Conclusion
It is projected that the online grocery delivery sector will reach a new height by 2025. Therefore, shifting your traditional grocery business to the digital space with an app like Instacart is a profitable choice. However, invest in the Instacart Clone app development and mark your place in the market.
How can grocery stores grow their businesses in a fast-paced world?
As the online grocery industry is booming, this is the golden opportunity to grow your grocery business with a white-label & ready-made Instacart Clone app.
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