In Austin marketers face no dearth of marketing channels when it comes to advertising a product or a service.
Rather there is a surplus of avenues that are available to marketers to put across their products and services in front of their consumers using innovative ideas and concepts. Combined with a dose of technology options and marketing innovations, you have here a powerful dose of marketing channels that are available to push up the sales of any product or service.
Comparison of channels of promotional products Austin
Looking at this scenario it makes sense to carry out a comparison of the available options and list down the main features as well as the possible pros and cons of the same. The list looks somewhat like this:
- Direct marketing: This is achieved through direct mailers that are printed and then sent out to physical addresses available in a database.
- Bill boards: Under this option an advertisement is created and then a large format digital print is taken of the advertisement and placed at vantage points in the city.
- Radio and TV: This is the 3rd most popular means of advertisement. This means has the highest reach and coverage and provides the highest return on investment. However, it is also an expensive means of advertisement and the monthly costs of promotion can be quite substantial. Therefore this form of advertisement is usually taken up by large enterprises or those with deep pockets.
- Other forms of promotion include giveaways such as keychains, pens, pencils, toys, UBS sticks, wooden engravings, cups, mugs or even Koozies.
Advantages of Koozies
Koozies are by far the most popular in all the four options listed above as they have several advantages over other competing products namely:
o They are inexpensive and have a long shelf life.
o They can be easily printed and can be shipped to the required destination
o They are made of a strong substance that is printable.
o They are very popular among users.
o They work across all seasons.
Koozies are the most popular means of advertising of a product or service
Research has shown that among all Promotional products Austin that are today available in the market, Koozies are the first choice among professional and individual users and come at the top spot. This trend is likely to continue for a few more years and realizing this trend, marketing and promotional products companies have started to invest in the Koozie business.
Process optimization for production of Koozies
As an instance, companies have set up large units where all types of Koozies are mass produced in different colours and in different materials. These Koozies are then printed using the latest printing techniques and are shipped out overnight to the different destinations. Companies have set up processes that allow for:
- Online selection of Koozie material, Koozie type and colours and number of pieces
- Platform for submitting at work related to printing on Koozies
- Submission of shipping details
- Making payments
These systems ensure that Koozies produced are of the highest standards and meet quality parameters of customers.
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