In the past if you were small business, there were no ways, but to place paid advertisement into local newspaper to attract some attention to your small retail store, restaurant, or repair shop
Internet opens unlimited and virtually free possibilities for you, however there are some conditions, or better to say, you have to know how internet search engines, such as google, yahoo, msn work and how to make them work for your business, attracting leads, potential customers, employees, vendors with better conditions, etc.
1. Article and Keywords. First of all article should be a bearer of your website strategic keywords, otherwise it will be gunshot to the blue. Try to incorporate some keywords into article, press release, news or blog header, then keep supporting your introduction with additional keywords combinations. Do not overuse keywords, however, your publication should be written in natural language, otherwise both editor and search engine declassify it
2. About Author section and links back. The theory of page ranking says that the web page should have minimal number of outgoing links in order to achieve higher ranking itself. At the same time it should receive maximum number of incoming outside links to be boosted. We believe that this logic is in essence abolished and nowadays google deploys multiple concurring parameters to determine the page rank. Plus, official page rank, that you can see on google toolbar is actually related to page aging process and is not directly related to real pagerank in search results. Just try to think about internet news. You often see news headlines relevant to your search queries on the top and obviously these news headlines are on not yet ranked pages of media portals. Back to the paragraph – feel free to place up to five links back to your web sites
3. Originality of the header. Yes, we believe that google tries to evaluate the header to be dense with relevant keyword and at the same time to be uniquely original and in essence represent good example of your creativity as journalist. We believe that it matches relevance and originality of header words combination. Please see alchemy keyword in the header and this might be one of the reasons for this article to be ranked relatively high
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