Writing and Posting Articles, Press Releases, Internet Blogs or Web Logs and News should be considered as important direction of your internet marketing, SEO, ecommerce and lead generation campaign.
This is especially efficient if you are taking small niche on Nationwide market, meaning that you are not local store, but render your services and ship your products USA and Canada nationwide plus potentially internationally . Please review the following PR writing guidelines:
1. News or Article header. Here you should include your product or service keywords, but keep header to look natural. Include each keyword only once, you do not need to double keyword in your blog header
2. Introduction Section. Here you may include more related keywords. Good idea to make intro section to look a bit intriguing or be to some extent paradoxical. Again – do not overburden it with your keywords, however feel free to include new combinations here
3. Article Body. It is very nice when news main section paragraphs are enumerated or each new begins with bullet. Some editors and PR submission sites require additional space line between the paragraphs. Article main section may be stretched over one or even two pages and here it is good idea to include likely keywords exact phrases to secure your blog to show up in so-called deep or structured internet query, when internet google, yahoo or msn query contains more than five words
4. Video and Photo attachments. If you’d like to compete with such sites as youtube, google images, google movie, then you should attach video or photo files: author or company logo in the form of GIF, BMP or JPG file and illustrative movie in MPG or AVI or photo illustration
5. If you are new to press release writing, you should consider the strategy first to probe your author pen on new submission sites or media portals, where the criteria to the news quality are more democratic.
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