10 Secrets For Copy That Sells

Are you wasting your money by brining visitors to
a sales offer that just doesn’t convert? Here’s
how to pull more sales and put more money in your
pocket by using these simple secrets for
hard-hitting copy.

1) SELL THE BENEFITS: Forget about trying to
explain your product. Instead, give the customer
what they want to hear. When selling a computer
monitor, you could say, “Big 19 inch screen”.

But that’s explaining your product. Try something
that gives the reader its strongest benefit, like
“19 inch screen reduces eye strain and provides a
comfortable working environment for you”.

2) DEFINE YOUR LETTERS PURPOSE: Are you writing to
entertain or sale. Are you looking to pull a
response or do you want people to enter their
credit card information. Define your specific goal
before you get started, and work hard to lead your
customers along your chosen path.

3) WRITE IN “EASY” WORDS: Hey, we’re not looking
to win awards here. We want to make some money,
right? Don’t try to wow readers with your use of
vocabulary. Use words that even a child can grasp.

4) KNOW EVERY BENEFIT: Before you even start,
right down every single benefit that a customer
will receive with your offer. Later, you can use
these benefits for some hard-hitting bullets.

5) MAKE IT SHORT: While your letter doesn’t need
to be short, every sentence and paragraph should
be tightly focused and broken up into small, easy
to chew on pieces.

As an example, take a look at this article.
Sentences are short and punchy. Some aren’t
proper. But they get the point across and make it
very easy to read.

6) USE HEADINGS: You need to have one that hooks
your reader in the beginning to lead them in.
Then, to keep them hooked, you should break up
your copy with a few subheadings that set the hook
even deeper to keep them reading.

7) UNDERLINE AND BOLD: Use this on words and
phrases you want to jump out. But don’t overdo.
The principal quickly becomes diluted with overuse
and none of it will be read if it’s splattered
everywhere.

8) EDUCATE YOUR CUSTOMER: If you can teach your
readers something then they’ll believe you to be
an expert. And if you can lead them to that, then
chances are they’ll buy. We all want to learn from
the experts.

9) GIVE THE READER AN ORDER: Don’t leave choices
to the reader. If you do, they might choose to
click away from your site. So, use phrases like
“Click Here”, “Order Now”, or “Go Here”.

10) USE YOUR P.S.: Your P.S. will get read. Trust
me. And the way to make it work for you is to
restate your offer in a different light. That way,
if your heading grabbed them, the restate and
added benefits of your P.S. can tighten your hold
and force them to read the rest of your sales
letter.