7 Marketing Methods for Real Estate Coaches

Article Title: 7 Marketing Methods for Real Estate Coaches
Author Name: Joanne Victoria
Contact E-mail Address: mailto:joanne@joannevictoria.com
Word Count: 712, wrapped at 60 characters
Category: Coaching/Business Development
Copyright Date: 2004
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7 Marketing Methods for Real Estate Coaches

You shower, shampoo, dress your best, check to see if you
have plenty of business cards, drive about an hour,
introduce yourself by saying "Hi, I’m Mary and I’m a
coach" and the other person says, "Hi, I’m Jack and I’m
a coach, too!". You meet more coaches than you knew
existed. How do you get business when you are surrounded
by what may be perceived as your competition?

Here’s a great strategy to create fantastic outcomes.

Time is precious and you can’t get it back, so it needs to
be used wisely. For those of you who have limited time or
don’t have much of a desire to network, but you know you
have to, try Target Networking® for Real Estate coaches.
As you target your work market for clients, you can target
or focus your networking market using the same skills.

As an example, what if your target industry is real estate?
Your target markets could include the bank, mortgage,
real estate and insurance companies. Your target audience
then becomes banking executives and mortgage brokers, real
estate brokers and real estate and insurance sales people.

What do next? Follow these 7 methods to Target Networking®
success for your Real Estate Coaching career.

1. Research these audiences in your area, determine their
association meeting places, and invite yourself as a guest.

Remember, the smaller the niche, the bigger the reward.
If you go deep within your industry, you become the expert
in your field and the possibilities are endless.

2. If part of your marketing plan is speaking
presentations, you could also get yourself a free booking
at any of these organizations with your target audiences.
Yes, I said free.

If you are willing to spend your time milling about an
obscure cocktail party venue with unknown quantities,
you could easily put together a 30-minute presentation in
front of your entire market. You will create new
relationships, save time and make more money.

3. Here’s the drill. Grab your yellow pad and let’s get going!

A. Use one page at a time and place the sample industry,
Real Estate, in the center.
B. Without conscious thought, jot down anything that comes
to mind in relationship to Coaching in the Real Estate
industry. You can help these people in many ways.
C. Your final document, or at least one of them, should look
like a sunburst, with your industry, the sun, and your
market, the rays.
D. You could extend this piece even further by adding
another dimension, your audience. The sun is the industry,
with lines as the sun’s rays representing your market and
lines off these representing your audiences.

4. Check your local business newspapers for anything close
to what you have chosen. Refer to the yellow pages if
you’re not familiar with these publications or associations.

5. When you get a copy of these business newspapers, check
their calendars for meetings in your industry or market.

6. Visit your local Chambers of Commerce, check the
membership list and get brochures of businesses in your
target industry, target market and target audience.

7. Go to the reference section of your business library
and review the Major State, Regional and National
Trade and Professional Associations of the United States.

The Association books have subjects by index, so if you
did this today and went to "Real Estate, National", you
would discover a minimum of 60 associations! This does
not even include State & Regional.

So, pick up that phone, start dialing and enjoy Target
Networking® for Real Estate Coaches. With this exercise,
you will have a major part of your year’s marketing and
networking successfully managed.

You will be the only Real Estate Coach in the room, get
the clients that are truly in your target market and make
that drive and all your efforts worthwhile.
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Joanne Victoria , owner of New Directions in Sausalito, CA,
works with independent professionals who want to build
their business and still stay true to who they really are.
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Buy her book, Lighting Your Path! How To Create
the Life You Want, here:
http://www.JoanneVictoria.com/book.htm

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