B2B Lead Generation Outsourcing: Nomads and Settlers

With time, there have been many approaches adopted byb2b lead generation outsourcing firms to get to the desired objective for their clients. The difference is basically in terms of how the business leads are treated, which often is the deciding factor towards knowing whether the business would flourish or not.

The first approach is that of a nomad, wherein the b2b lead generation outsourcing firm focuses on primary sources. Taking the example of an organization that provides raw material for sports goods, one would focus on areas where the most rewarding leads can be found. Appointments would constantly be set up with new prospects in case certain regions display a spurt in interest.

Coming to the second b2b lead generation outsourcing philosophy, i.e., the settlers. These are people who are not just focused on production but also on the ability to survive while resources renew themselves. The lead generation strategy is not just focused on getting new buyers, but on sustaining the present leads and converting them into repeat customers by controlling marketing strategies and channelizing them in the right direction.

Both these approaches have their share of good and bad instances. In case of nomads, the perennial hunt for new leads results in a swarming behavior. This results in customers not relying on the brand since they have seen the trend that as soon as the firm gets their business, it puts them at a lower priority. However, if the firm follows the settler concept, it risks falling into the trap of relying too much on a particular set of clients, often ignoring the fact that they can also consider other options.

Hence, in the end, it’s all about figuring out the right balance between these two ideologies to get the perfect mix of aggression and sustenance for lasting business growth.