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The benefits that a wholesale dealer gets vary from one dealer to another though some of these benefits do become common to some of them. It is important to take note, however, that these benefits could be attributed to two factors, the manufacturers and the resellers or retailers.
One of the benefits of a wholesale dealer is that you get to provide consumer products such as cellular phones to the buyer in your business. In this case, the buyer is your retailer or reseller. You get to purchase from manufacturers and the end-result is that you provide these consumer products to retailers directly. These retailers or resellers need not worry if they will be able to get or acquire different products from the manufacturer because you are the primary reason why they have these things and are able to provide to the direct masses or people.
You might have been wondering why is it that retailers or resellers do not make direct transactions and they need to rely on wholesale dealers. The primary transaction that retailers do involves minor selling and these retailers usually buy in small quantities. Since the purchases that they make are in small quantities only, they cannot afford what manufacturers require when they sell their products. This is where wholesale dealers come into the picture. You serve as the middle man in this type of business and you are the answer to the retailers’ prayers in making sure that they will be able to purchase items even in small quantities.
Wholesale dealers transact businesses to a big number of buyers or retailers thus they are able to sell a large number of the items that they buy directly from the manufacturer. This allows wholesale dealers to buy from the manufacturers in bigger quantities. The wholesaler in return is able to sell the products at lower prices for each item thus allowing retailers to keep their prices competitive. This is also where retailers offer their loyalty to wholesale dealers because of the opportunity provided to them.
The other benefit that a wholesale dealer gets is opening up the market for manufacturers to smaller retailers. Suppliers or manufacturers do not easily penetrate the smaller market because on how they mainly do their business. As mentioned earlier, these manufacturers sell big to wholesalers and retailers are often left on the side because they could not afford the deals set by these manufacturers. Since the solution provided by wholesale dealers are extremely great, the products reach out to the market and may even extend to places you wouldn’t think possible. Apart from that, if the manufacturer has a new product, this could be introduced to the market easily even if the retailer could not afford bulk orders because the wholesale dealers are here to perform that job.
The manufacturer in return exerts less effort in terms of marketing campaign for the product to be sold because the wholesale dealers are able to perform this job. It creates less effort on the part of the manufacturer but bigger selling probability on the part of the smaller retailer.
There are more benefits that a wholesale dealer could get but these are the most important ones that are worth taking note of. As a wholesale dealer, you have two important customers and taking care of these two customers will bring you far and successful to your business.
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