How To Double, Even Triple Your Sales Instantly

Everyone from pizza chains to video stores have used the
principals of positioning to explode their business. And now, you
too can use this strategy -- regardless of the size of your
business -- to catapult sales.

Remember the pizza chain that had franchises cropping up like
weeds because they offered to have a pie at your door in 30
minutes or less? That’s the power of positioning, and the reason
this pizza chain experienced such fast growth. And in a moment
I’m going to detail how you can use positioning to sell more of
your product.

But first I want you to understand what positioning is…

Positioning is looking at your competition and deciding how
you’re different than them. It’s finding one strong benefit that
your product has that’s not available anywhere else and that your
prospects will view as something desirable.

Take the pizza franchise…

When people are hungry, they don’t want to wait to get their
food. Sure, they might like the corner pizza shop that makes a
great pie, but if they’re really hungry they might not want to
wait 45 minutes to an hour.

So in walks a pizza chain that guarantees they’ll get you your
pizza in 30 minutes or less or you don’t pay. Business explodes.

And take a look at the video chain that offers guaranteed
available rentals. Instead of heading down to the corner video
store on a busy Friday night praying the movie you want will be
available, you can drive to the place where you know it’s going
to be ready for you to rent.

The question is, if you’re really hungry, or want to assure
you’re getting the movie you want, where will you go?

Now before you say this can’t be applied to your business, I want
you to think again. It can work, and it will work if you do it
right.

Everyone has competition. Even someone offering a truly unique
ebook about a business opportunity has strong competition from
all the other ebooks with different business opportunities. But
the smart marketer will create a unique position so that their
business opportunity ebook is the obvious choice.

Let me give you an example…

I own a copywriting business where I write sales letters and ads
for clients. And the competition in this market is pretty strong.
But, by creating my own unique position I’ve been able to do
quite well.

My unique position is being able to write copy that’s effective
and gets results for about 1/4th the price of my competition. And
a deeper look at my position points out that people don’t need to
spend more to get the same results.

So, how do you come up with your own unique position that will
let you make more sales?

Think about how your product or service is different than your
competition. And think in terms of a strong benefit that your
prospects will find desirable, but is only available through you.
You want to be able to say, “If you want _________________, then
this is the only place to get it.” And if you can fill in the
blank with a strong benefit your prospects want then I can
guarantee you’ll realize more profits because of it.