How to prepare for the next sales training platform

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The recent economic downturn took the wind out of the sails for a lot of sales theorists.  Gone today is the age-old dependence on door-to-door sales or telephone calls to prospective clients. As sales strategies evolve to take in the changing realities, you need to prepare your sales team for the times ahead. What are the essentials for future sales training? How can you find sales strategies that lead the way forward? There are several indicators that you can use in deciding how to prepare for the next sales training platform.

 

Technology has become an essential when it comes to sales training. As people demand instant connectivity, sales strategies too are changing to keep pace. When formulating your strategies, your goal is to work with people’s lifestyles, their daily routines, and gadgets. This is how sales training can adapt to the needs of today’s customers.

 

With its bundle of features, hand-held comfort, and affordability, no one can ignore the power of the ubiquitous cell phone. Increasingly, as people use their hand-held device on the move, you can use it as a platform for your products or services. Most cell phones feature Global Positioning System or GPS that allows locations to be tracked and mapped. According to a recent study by AT&T, people are using mobile search more than ever before. At least 43% of people actually visit the location they track using mobile search. If you want your product or service to be seen by the growing crowd of mobile searchers, your sales training should definitely include ways to optimize smart phone technology for selling.

 

Social networking is an area that most sales training would have to take into account. With people spending a lot of time checking their Facebook and Twitter accounts, most companies are using these social networking platforms for their marketing promotions. LinkedIn is also a good platform to engage with potential clients. Learning to use these platforms effectively and generating interest in existing and potential customers is a must, to survive in the ruthless world of sales. Opening pages, creating fan bases, finding followers are all ways to make your product or service stick in the mind of your target audience.

 

As your sales team readies for the times ahead, the challenge is how to prepare for the next sales training platform. Face up to this challenge by opting for sales coaching that trains professionals to sell more effectively.