Tips for Maximising Wedding Confectionery Sales

For many confectionery retailers, weddings are the perfect opportunity for a sale. Whether it’s party favours or edible decor, confectionery is a key ingredient in making the big day that much sweeter. Confectionery wholesalers have a wide range of wedding treats in their sweet stocks to help retailers entice the happy couple into saying “I do” to wedding confections.

Favours

Most orders for wedding confections will be within a reasonably standard range of sweets and chocolates. Wedding favours are often individually wrapped loose chocolates or small boxes of chocolate. Knowing the popular choices for wedding confectionery can help retailers keep their sweet stocks suited to demand. A retailer hoping to supply a wedding should always have, for example, heart-shaped chocolates wrapped in brightly coloured foil. These wedding staples can be customised with different coloured foils to match a wedding’s colour theme, or can even feature individual designs or the initials of the bride and groom. Some confectionery wholesalers offer these personalised touches for large and small weddings alike.

Décor

Wedding confectionery doesn’t have to be just for guest gift boxes, though. Some weddings use sugar-coated almonds or chocolates for table decor, perhaps scattered across the tables at the reception or piled in bowls or on centrepiece trays. These too can be colour-coordinated to meet the decorative specifications of the wedding. A truly over-the-top wedding might even use a chocolate fountain—something that is as functional as it is beautiful! Retailers should expand their sweet stocks to make these fun, eye-pleasing concepts as accessible as possible for their customers.

Sweets Buffet

Another increasingly popular wedding trend is the sweets buffet—a table stocked with a wide variety of different sweets from which guests can pick and choose. Such an arrangement provides confectionery retailers an opportunity to satisfy many different tastes at once by supplying an eclectic and memorable assortment of sweets for guests. For retailers, the sweets buffet is the perfect way to introduce new customers to the depth and breadth of their products.

Themes

Occasionally chocolate retailers might field requests for theme weddings, which sometimes require confections in odd shapes—cows, for example, or poker chips and dice for a casino-themed wedding. These more unusual requests can often be met by a good confectionery wholesaler, but some highly-customised requests will need to be registered far in advance, so retailers have plenty of time to fulfil orders.

Chocolate Favourites

Although the wedding cake usually takes the spotlight when the dessert course comes around, extra chocolates never go unappreciated. Chocolate’s effect on mood is well-documented, with some actually claiming that chocolate has the same effect on the brain as being in love. Retailers keeping a wide array of chocolate wedding confections in their sweet stocks ensure that the bride and groom won’t be the only ones feeling smitten.