Research in social sciences largely depends on measurements and analysis and interpretation of numerical as well as non numerical data. Quantitative research methods focus on statistical approaches and qualitative methods are based on content analysis, comparative analysis, grounded theory, and interpretation.
Quantitative methods emphasise on objective measurements and numerical analysis of data collected through polls, questionnaires or surveys and qualitative research focuses on understanding social phenomena through interviews, personal comments etc. Quantitative and qualitative methods are studied within the context of positivistic and phenomenological paradigms (Papers4you.com, 2006).
The applications of research methods could be studied in the context of business and management or in social psychology to understand a social process. Some of the basic tools for qualitative or quantitative research are related to data collection methods which can be case studies, questionnaires or interviews (Simon et al, 1985). Research methods in management focus on leadership studies and leadership issues are examined in accordance with contingency theory and organisational theory. The effects of leadership are best studied with the help of qualitative or quantitative research methods and analyses of questionnaires sent to participants in management positions. Research methods are however focused not just on management issues but also on social process for example a study on the interaction between age, physical exercise and gender. Some disadvantages and possible flaws of such methods may be related to abuse or misuse of interview techniques, inadequacy of data collection methods and reliability of data. The methodological approach and data collection techniques are important in research and form an important aspect of study (Simon, 1985). The case study approach is especially useful in analysis of business environments and perceptual mapping techniques are used for marketing research. Focus groups and surveys are used as other preferred methods of data collection, especially within business environments (Papers4you.com, 2006).
Interpretive research can be considered as an important aspect of qualitative analysis, although as with all qualitative data, subjective bias can be a deterrent in the validity of such approaches. In studying research methods, it would be necessary to highlight the differences between qualitative and quantitative methods although it has also been argued that an integrated approach to social analysis could close in the gap between quantitative and qualitative methods and both these methods could be used for social research studies. In fact there may not be a specified correct method of research as each method seems to have its strengths and weaknesses and these factors should be examined carefully before a particular method is selected or used for studying a social process.
Bibliography
Champion, Dean J. (1981) Basic statistics for social research / Dean J. Champion. 2nd ed. New York : Macmillan ; London : Collier Macmillan
Papers For You (2006) "P/B/685. Qualitative research methods", Available from http://www.coursework4you.co.uk/sprtdis18.htm [22/06/2006]
Papers For You (2006) "C/B/397. Critically assess and compare the strengths and limitations of qualitative and quantitative research methods. Use concrete examples to support your arguments", Available from Papers4you.com [21/06/2006]Strauss, Anselm L. (1990) Basics of qualitative research: grounded theory procedures and techniques / Anselm Strauss and Juliet Corbin. Newbury Park, Calif.: Sage Publications,
Simon, Julian Lincoln. (1985) Basic research methods in social science / Julian Simon, Paul Burstein 3rd ed. McGraw-Hill,
Strategies for Affordable Travel Adventures
Discovering the world doesn't have to drain your wallet. This comprehensive guide will explore the realm of affordable travel, offering insights on how to secure budget-friendly trips while addressing potential challenges that may arise when traveling on a tight budget. With the right approach, you can stretch your dollars further and transform your travel dreams into reality.
Sources of extra cash or additional income for students
There are many ways to get an extra income if you cannot afford to work ‘normal’ full-time hours. This article will show you what is available and what you should avoid. I will use student time as an example, as a student’s timetable is usually the most ‘inconvenient’ for full-time work and also changes every semester. However, the opportunities outlined in this article can also apply to other demographics, e.g. single mothers.
Navigating the Credit Card Maze: Strategies for Optimal Use
Finding the right credit card can be a daunting task, with a myriad of options and potential pitfalls. This guide aims to demystify the process, offering insights into how to secure the best credit card deal tailored to your financial needs and how to sidestep common credit card traps. For up-to-date information on the best current credit card deals, it's recommended to visit reputable financial advice websites such as MoneySavingExpert.
